chapter 10 quiz

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Increasing customer retention by 2 percent has the same financial impact as reducing costs by​ ___ percent.

10

In​ 2019, about​ ___ percent of all global retail sales will occur online.

13

When it comes to the speed at which an online​ company's Web page​ downloads, companies strive to follow which​ rule?

2 second rule

Shoppers who return to return to a​ company's Web site spend​ _____ times as much as​ one-time shoppers.

2.92

In the United​ States, what percentage of small business Web sites are not​ mobile-commerce friendly?

23

xperts estimate that as many as​ _______ e-commerce sites sell goods and services on the Internet.

24 million

Many online shoppers are overwhelmed at the complexity of Web sites. A good rule of thumb is to include no more than​ _____ major​ piece(s) of information on each page of a Web site.

3

The average conversion rate for​ e-commerce sites is​ _____ percent.

3.2

E-mail remains the backbone of online marketing for small businesses. The average​ click-through rate for​ e-mail ads, the percentage of recipients of an​ e-mail ad who click on the link that takes them to the​ company's Web​ site, is​ _____ percent.

3.6

By​ 2020, mobile devices will account for​ ___ percent of all retail​ e-commerce sales.

41

The average number of steps in the checkout processes of the top 50 grossing Web sites​ is:

5.4

What percentage of the​ world's online population use the Internet to make​ purchases? A. 43

52

What percentage of small businesses in the United States have Web​ sites?

54

​Spam, unsolicited and universally despised​ e-mail messages, makes up​ _____ percent of all​ e-mail messages.

58

In the United​ States, online and​ Internet-influenced sales account for​ ___ percent of total retail​ sales, or more than​ $2.16 trillion.

60

​E-mail subject lines with​ ___________ characters produce the highest read rates

61 to 70

percent of the time spent online is through a mobile​ device, most often a smart phone.

67

What percentage of online customers fill their shopping carts and then abandon them before checking​ out?

69 percent

Electricity reached 50 percent penetration into U.S. households in 40​ years, and the computer reached 50 percent penetration in 30 years. How long did the Internet take to reach 50 percent of U.S.​ households?

7 years

According to the TRUSTe Privacy​ Index, ____ percent of Americans say they have limited their online​ activity, including making​ purchases, within the last year because of privacy concerns.

74

Search engine optimization​ (SEO) is essential to a successful​ e-commerce effort.​ _____ percent of search engine users never scroll past the first page of the search results.

75

Including video on a Web site landing page increases a​ company's conversion rate by​ ____ percent.

80

​_____ percent of online shoppers say that they trust online reviews of​ products, services, and businesses as much as personal recommendations.

84

More than 3.7 billion people around the world use the​ Internet, and more than​ ____ percent of them live outside the United States.

91

Which of the following is NOT one of the six essential factors for achieving​ e-commerce success?

Creating a Web site with a​ "more is​ better" design

What is the most common reason that online shoppers abandon their shopping carts before checking​ out?

Shipping and other costs that are too high

Abernathy has been studying the Web analytics for his​ company's e-commerce site. He used the following formula to calculate one of the​ metrics: ​Formula: Number of​ single-page viewers​ ÷ Total number of visitors. Which metric did Abernathy​ calculate?

bounce rate

Abernathy has been studying the Web analytics for his​ company's e-commerce site. He used the following formula to calculate one of the​ metrics: ​Formula: 1 dash ​(Number of customers who complete a transaction​ ÷ Number of shoppers who place at least one item in a shopping​ cart). Which metric did Abernathy​ calculate?

cart abandonment rate

Which of the following devices generates the highest average online​ order?

desktop

Which of the following words in a marketing​ e-mail subject line is likely to produce​ above-average open​ rates?

essential

A​ _________ Web site conforms naturally and seamlessly to size and resolution of the device on which it is displayed.

reponsive

Which of the following tools drive the most traffic to a​ company's Web​ site?

search engine


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