Chapter 10,11 MNGT
Some intelligent agent systems are capable of learning from experience and adjusting their behavior. True or False
True
Which of the following would not be considered semistructured knowledge? A) Corporate annual report B) Voice mail C) Videos D) Email E) Bulletin board posting
A
Deep learning networks: A) rely on humans to help it identify patterns. B) use multiple layers of neural networks to detect patterns in input data. C) rely on experts to tell the system what patterns to expect in the data. D) require labeled data as input. E) require explicit programming by humans to identify patterns in unlabeled data.
B
Supervised machine learning involves: A) programmers supervising the machine learning program. B) training a system by providing specific examples of desired inputs and outputs identified by humans in advance. C) programs that process a development database and report whatever patterns they find. D) complex computer programs that decide what they want to learn. E) using very large databases to store common sense knowledge, then searching the database for patterns.
B
The text defines ________ as flows of events or transactions captured by an organization's systems. A) information B) data C) wisdom D) knowledge E) experience
B
Unsupervised machine learning involves: A) using very large databases to store common sense knowledge, then searching the database for patterns. B) using algorithms to simulate the neurons and synapses of human brains. C) programs that can "teach themselves" without human intervention. D) using labeled inputs identified by humans to recognize objects. E) using genetic algorithms to identify patterns in large datasets.
C
Which of the following best describes a difference between neural networks and genetic algorithms? A) Genetic algorithms are designed to process large amounts of information, while neural networks are designed to process small amounts of information. B) Genetic algorithms are a type of knowledge discovery, while neural networks are an intelligent technique. C) Genetic algorithms are used to evaluate alternative solutions to problems, whereas neural networks are used to discover patterns in data. D) Genetic algorithms are designed to work with small amounts of data, while neural networks can handle large quantities of data. E) Neural networks are a type of machine learning, whereas genetic algorithms are static programs.
C
Which of the following best illustrates the advertising revenue model? A) eBay receives a small fee from a seller if a seller is successful in selling an item. B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. C) Facebook provides a social network for free but shows sponsored content in users' News Feeds. D) Apple accepts micropayments for single music track downloads. E) Netflix charges customers a monthly fee for access to its library of movies.
C
All of the following are intangible assets of a firm except its: A) brand. B) reputation. C) knowledge. D) information technology. E) unique business processes.
D
Apple's Siri application is an example of which of the following? A) Neural network B) Augmented reality C) Genetic algorithm D) Intelligent agent E) Robotics
D
Which of the following statements about robotics is not true? A) Robotics involves the creation and use of machines than can substitute for humans. B) Robotics cannot substitute entirely for people. C) Robotics can be used for surgery, bomb deactivation, and other dangerous environments. D) Robotics does not require programming but instead relies solely on AI. E) Robotics has widespread use in manufacturing.
D
A chatbot is an example of which of the following? A) Computer vision system B) Genetic algorithm C) Augmented reality D) Virtual reality system E) Intelligent agent
E
A(n) ________ is a type of intelligent technique that finds patterns and relationships in massive data sets too large for a human to analyze. A) inference engine B) CAD C) expert system D) genetic algorithm E) neural network
E
The text defines ________ as expertise of organizational members that has not been formally documented. A) wisdom B) information C) data D) experience E) tacit knowledge
E
Which of the following is not one of the main four dimensions of knowledge described in the chapter? A) Knowledge is a firm asset. B) Knowledge has different forms. C) Knowledge has a location. D) Knowledge is situational. E) Knowledge is timeless.
E
Which of the following statements about machine learning is not true? A) More than 75% of AI development today involves some kind of machine learning. B) Machine learning is based on a different AI paradigm than expert systems. C) Machine learning involves finding patterns in large data sets. D) Genetic algorithms are a form of machine learning. E) Machine learning is based on computer code that reflects rules underlying an expert's understanding.
E
Behavioral targeting cannot be used if a consumer is using a mobile app. True or false
False
Semistructured information is all the knowledge in a firm that resides in the heads of experienced employees. True or False
False
The impacts of knowledge-based investments are easy to measure. True or False
False
AI applications are used by search engines and social networks to target ads. True or False
True
According to experts, at least 80 percent of an organization's business content is semistructured or unstructured. True or False
True
Advertising networks track a user's behavior at thousands of websites. True or False
True
Document management systems are essentially large databases. True or False
True
In the affiliate revenue model, firms derive revenue by referring consumers to other firms selling online. True or False
True
Streaming is a publishing method for music and video files that flows a continuous stream of content to a user's device without being stored locally on the device. True or False
True
