Chapter 11
The massive shift in how and where people buy calls for _________. A. massive shifts in pricing strategies B. massive shifts to online-only environments for brick-and-mortar retailers C. massive shifts in how store retailers operate D. massive spending in social media for brick-and-mortar retailers E. massive spending increases in advertising and sales promotion
C.
__________ is a retailing technique of carefully orchestrating the store's layout and displays, background music, colors, and smells. Omni-channel retailing B. Interior design C. Experiential retailing D. Wholesaling E. Environmental retailing
C.
What is the overall goal when retailers choose their product assortment? A. Offer as many products as they can fit on the shelves B. Offer products that will appeal to as many segments as possible C. Only choose products that will maximize profits D. Offer the same products as competitors E. Differentiate the retailer while matching target shoppers' expectations
E.
Direct mail marketing ________. A. has increased during the last decade B. offers no advantages over digital approaches C. is faster than the newer digital marketing approaches D. is still heavily used by most retailers E. is cheaper than the newer digital marketing approaches
D.
Question content area top Part 1 REI, Williams-Sonoma, and LensCrafters are examples of ________, stores that carry a narrow product line with a deep assortment. A. supermarkets B. off-price retailers C. discount stores D. specialty stores
D.
Which of the following describes the activities that play an important role in connecting brands to consumers in the final phases of the buying process? A. Wholesaling B. Manufacturing C. Shopper marketing D. Warehousing E. Retailing
E.
After segmenting and defining their target markets, retailers must then decide ________. A. on the level of service they will provide B. how they will differentiate and position themselves C. on pricing by product line and assortment D. on the product assortment and volume they will stock E. on the store atmosphere and shopping experience
B.
Successful retailers of the future must adopt which type of buying experience that is both seamless and integrates multiple types of media? A. Direct-to-consumer retailing B. Omni-channel marketing C. Discount retailing D. Off-price retailing E. Social shopping retailing
B.
A ________ has from 50 to more than 100 stores, including two or more full-line department stores. A. neighborhood shopping center B. lifestyle center C. regional shopping mall D. community shopping center E. strip mall
C.
Which is an example of a retailer using augmented reality? A. Marriott guests can put on goggles for up-close tours of destinations such as Hawaii or London. B. Walmart has an app that allows shoppers to try out camping gear in a facsimile of Yosemite National Park. C. An event space provides clients with a headset that allows them to see 360-degree, 3D views of custom-designed room set-ups, to get a realistic idea of how their event could look. Your answer is not correct. D. North Face provides customers with headsets that transport them to remote hiking and climbing while using North Face gear. E. The Sherwin-Williams Color Visualizer app lets you "Color It Before You Paint It!" by uploading actual room images and painting them virtually.
E.
