Chapter 11 Practice

In the context of consumer behavior, identify a true statement about situational influences. They are temporary conditions. They represent the enduring characteristics of consumers. They do not affect communication. They do not capture contextual effects.

They are temporary conditions.

In the context of consumer behavior, which of the following is true of social comparison? Upward comparisons can decrease the likelihood of purchase. Upward comparisons induce positive feelings and emotions in shoppers. Downward comparisons occur when a salesperson is more attractive than a consumer. Downward comparisons can cause embarrassment in consumers.

Upward comparisons can decrease the likelihood of purchase.

Acquisitional shopping refers to activities oriented toward: a specific, intended purchase or purchases. acquiring knowledge about products. recreation, excitement, and relaxation. a desire for immediate self-fulfillment.

a specific, intended purchase or purchases.

A distinguishing characteristic of compulsive consumer behavior is that it is: driven by logic and rationality. beneficial to a consumer. exhibited through excessive self-regulation. driven by chronic depression.

driven by chronic depression.

In the context of the qualities of an environment, the number of employees and the breadth and depth of merchandise can be categorized as _____. temporal factors functional qualities affective qualities antecedent conditions

functional qualities

NordAster is a retail store with a wide selection of goods. Its goods are priced low, and it offers guarantees on all its goods. This type of positioning emphasizes the _____ of NordAster. affective quality impulsive quality functional quality hedonic quality

functional quality

Kayla visits a jewelry store to buy jewelry for an upcoming party. She likes a bracelet and a pendant. However, Kayla decides to buy only the bracelet as she had recently spent a lot of money on a dress. In the given scenario, Kayla's decision is guided by _____. mental budgeting emotional ability source attractiveness the circadian cycle

mental budgeting

Mandy's fiancé plans to take her to a jungle-themed restaurant to celebrate her birthday. The restaurant is lush with greenery inside, and the diners feel as if they are in a forest. In the context of atmospherics, the décor of the restaurant is an example of _____. servicescape utilitarian value merchandising a nonlinear effect

servicescape

Liza wants to watch the latest Hollywood blockbuster. As her pocket money is limited, she decides to watch the matinee show at the neighborhood multiplex. On the other hand, Liza's brother recently received his salary. As he has to work during the day, he decides to watch the evening show despite the costlier tickets. Liza and her brother have different preferences because of _____. source attractiveness situational influences compulsive behaviors social comparison

situational influences

The term _____ captures the contextual effects that affect the value obtained by a consumer from a purchase independent of enduring consumer, brand, or product characteristics. satisficing shaping situational influences hedonic values

situational influences

Chao is an impulsive shopper. Despite resolving to stick to his shopping list, he ends up picking clothes he does not need. Chao can be categorized as a(n) _____. functional shopper epistemic shopper state-oriented shopper action-oriented shopper

state-oriented shopper

Which of the following is a characteristic of impulsive consumption? Feelings of chronic depression Excessive self-regulation and mental budgeting A need for immediate self-fulfillment Feelings of anxiety and tension

A need for immediate self-fulfillment

Which of the following statements is true in the context of economic resources? Consumers tend to be more price sensitive when they are in essence spending somebody else's money. Buying increases on and just after payday because consumers perceive themselves as better off financially. Consumers who use smartphone apps to make payments are less willing to spend than consumers who pay by cash. A consumer who has recently splurged on spending in one category will tend to be euphoric and spend more in other categories.

Buying increases on and just after payday because consumers perceive themselves as better off financially.

_____ refers to how consistent the elements of an environment are with each other. Servicescape Appeal Congruity Atmospherics

Congruity

Which of the following statements is true in the context of temporal factors? Discretionary time is a result of excessive time pressure. Consumers who are hedonically motivated will more likely trade time for money. Personalized services increase utilitarian value when consumers feel like they lack spare time. Consumers facing time pressure are more likely to make better judgments about prices.

Consumers who are hedonically motivated will more likely trade time for money.

Identify an example of an antecedent condition. Ambience of a store Fear in a customer Utilitarian value of a product Odor of a product

Fear in a customer

Which of the following is a way to enhance value by making consumers safer? Reducing the number of security personnel, as too many security personnel make consumers nervous Maintaining a crowded entrance to project a feeling of safety Encouraging crowds to conduct group activities near parking lots Increasing the number and prominence of security cameras in parking lots

Increasing the number and prominence of security cameras in parking lots

Which of the following is an example of an antecedent condition? Crowding Smart agent software Near-field communication Mood

Mood

_____ refers to Wi-fi-like systems interacting with specific devices within a defined space like inside or around the perimeter of a retail unit or signage. Smart agent software Field Service Management Software Flag semaphore signal Near-field communication

Near-field communication

Which of the following statements is true in the context of impulsive shopping and consumption? Feelings of dominance among state-oriented shoppers decrease hedonic shopping value and increase utilitarian shopping value. Online shoppers are more likely to go through with an impulsive purchase if they have their credit card information stored with the retailer. Simple unplanned purchases usually have real emotional involvement and involve significant amounts of self-gratification. Retailers with a high proportion of action-oriented consumers in their target market are more likely to thrive on consumers' impulse purchases.

Online shoppers are more likely to go through with an impulsive purchase if they have their credit card information stored with the retailer.

_____ explains how environmental elements can lead to near 180-degree changes in shopping orientation. Antecedent theory Rational behavior theory Reversal theory Preferential theory

Reversal theory

_____ can be defined as the set of potentially value-producing consumer activities that directly increase the likelihood that something will be purchased. Crowding Shopping Congruity Marketing

Shopping

Which of the following statements is true in the context of antecedent conditions? Among all methods of payment, credit card payments have a way of emphasizing the sacrifice required for purchase. Some consumers give fear of terrorism as a reason why they prefer to holiday shop online rather than in crowded shopping venues. A consumer who has recently splurged on spending in one category will tend to spend more in other categories as well. Surveys suggest that the popularity of gift cards has been declining steadily over the last two decades in the United States.

Some consumers give fear of terrorism as a reason why they prefer to holiday shop online rather than in crowded shopping venues.

_____ is defined as the degree to which a salesperson's physical appearance matches a consumer's prototype (expectations) for beauty and elicits a favorable or desirable response. Source meaningfulness Source attractiveness Source reliability Source credibility

Source attractiveness

Consumers with a high capacity to self-regulate their behavior are referred to as _____. state-oriented atmospheric-oriented action-oriented affect-oriented

action-oriented

The commercial for a brand of porch screen is aired on summer evenings after sunset when mosquitos and other insects enter homes through open windows. In the given scenario, the porch screen company is using _____. advertiming time pressure discretionary timing the circadian cycle

advertiming

In the context of retail and service atmospherics, friendly employees and cool colors can be categorized as _____. temporal factors antecedent conditions functional qualities affective qualities

affective qualities

Sydney, a grocery store owner, sells locally produced organic vegetable and fruits. She decides to improve the shopping experience at her store when she discovers that a retail chain is planning to open a store in the neighborhood. She trains her staff on better customer-handling techniques, gives the store interiors a fresher and trendier look, and introduces a loyalty discount card for regular customers. In the given scenario, Sydney is focusing on improving the store's_____. functional quality affective quality utilitarian shopping value epistemic value

affective quality

Outshopping is a term used to refer to consumers who: are motivated by a need to satisfy their shopping impulses by window shopping. indulge in spontaneous shopping, which involves at least short-term feelings of liberation. are shopping in a city or town they must travel to rather than in their own hometown. want to increase an ever-growing body of knowledge about some product category of interest.

are shopping in a city or town they must travel to rather than in their own hometown.

Utilitarian shopping value represents the worth obtained: from the acts that show diminished regard for consequences. because some shopping task or job is completed successfully. from the acts that are usually spontaneous and involve at least short-term feelings of liberation. because the time spent doing some activity itself is personally gratifying.

because some shopping task or job is completed successfully.