Chapter 11 Video Assignment

Eskimo Joe's sells it merchandise through its on-site store, via an e-commerce website, and using a direct mail catalog. Based upon this description, Eskimo Joe's is a(n) __________. a limited service retailer b *omni-channel retailer c category killer d self-service retailer e corporate chain

*omni-channel retailer

Looking only at its bar and restaurant business, Eskimo Joe's would be classified as a(n) ____. a specialty store b service retailer c convenience store d category killer e wholesaler

service retailer

In buying the facility next to the restaurant to house their retail store, Eskimo Joe's was focusing on which retail marketing mix decision? a store atmosphere b price c place d product assortment e promotion

place

In addition to Eskimo Joe's, Stan and his partners own two other restaurants: Joseppis' Italian Kitchen and Mexico Joe's. Which type of organizational approach to retailing does this represent? a retailer cooperative b corporate chain c franchise chain d independent retailer e voluntary chain

corporate chain

Stan and the staff at Eskimo Joe's believe that creating a fun, one-of-a-kind restaurant and store atmosphere for its target customers will move them to visit more often and buy Eskimo Joe branded products. In so doing, Eskimo Joe's exemplifies __________ retailing. a existential b consumer-based c experiential d psychological e atmospheric

experiential