Chapter 12 - Marketing Channels: Delivering Customer Value

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Which vertical marketing system (VMS) integrates successive stages of production and distribution under single ownership?

Corporate

What occurs when radically new types of channel intermediaries displace traditional ones?

Disintermediation

The _____ is the most common type of contractual vertical marketing system

Franchise Organization

Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of the line. This is called _____.

Full-Line Forcing

In a _____, two or more companies at one level join together to follow a new marketing opportunity.

Horizontal Marketing System

Producers of convenience products and common raw materials typically seek _____

Intensive Distribution

The different types of flows, which connect all the institutions in the distribution channel are physical flow, flow of ownership, payment flow, information flow, and _____

Promotion Flow

Moving broken, unwanted, or excess products returned by consumers or resellers is called _____.

Reverse Distribution

_____ involves managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Supply Chain Management

A _____ consists of producers, wholesalers, and retailers acting as a unified system.

Vertical Marketing System


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