Chapter 12 - Marketing Channels: Delivering Customer Value

Which vertical marketing system (VMS) integrates successive stages of production and distribution under single ownership?

Corporate

What occurs when radically new types of channel intermediaries displace traditional ones?

Disintermediation

The _____ is the most common type of contractual vertical marketing system

Franchise Organization

Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of the line. This is called _____.

Full-Line Forcing

In a _____, two or more companies at one level join together to follow a new marketing opportunity.

Horizontal Marketing System

Producers of convenience products and common raw materials typically seek _____

Intensive Distribution

The different types of flows, which connect all the institutions in the distribution channel are physical flow, flow of ownership, payment flow, information flow, and _____

Promotion Flow

Moving broken, unwanted, or excess products returned by consumers or resellers is called _____.

Reverse Distribution

_____ involves managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Supply Chain Management

A _____ consists of producers, wholesalers, and retailers acting as a unified system.

Vertical Marketing System