Chapter 13
category killers
Home Depot and PetSmart are examples of ________.
experimental retailing
Bass Pro Shop is in the process of converting a landmark 32-story, stainless steel basketball arena in Memphis, formerly known as the Pyramid, into a huge Bass Pro Shops Outdoor World retail store. The facility will include a restaurant, aquarium, waterfall, as well as a hotel and museum. Shoppers will even be able to test drive watercraft from an adjoining marina on the banks of the Mississippi River. This is an example of a growing retail marketing trend known as ________.
strip malls
Most shopping centers are ________.
every day low pricing
Retailers such as Walmart, Costco, ALDI, and Family Dollar are known for maintaining low prices and rarely offering sales or other discounts, a practice known as ________.
pop up shops
The Brazilian sandal maker Havaianas is known for opening temporary stores, or ________, at beaches, festivals, and other summer hot spots around the world.
atmosphere
The lighting in Jake's Steak Restaurant is dim. The chairs are covered in leather and each table is covered with a white linen cloth. The colors are limited to earth tones with an occasional splash of red. Patrons cannot hear any kitchen noises, only a pleasant melody that seems familiar but unrecognizable. The smells are extraordinarily varied. This is a description of the restaurant's ________.
they buy at less than regular wholesale prices
There is a distinct difference between off-price retailers and discounters. Although the discounters buy at regular wholesale prices and accept lower margins to keep prices down, off-price firms operate differently. What is the off-price retailers' pricing strategy?
self service
Which type of service do discount retailers like Target, Walmart, and Kohl's offer shoppers?
showrooming
With increased availability of smartphones and mobile computing, many shoppers now check out merchandise at physical stores but then buy products online using a computer or mobile device, sometimes even while they are in the store. This practice is widely known as ________.
full service retailers
High-end department stores, such as Nordstrom and Neiman Marcus, which offer buyers more specialty products and actively seek to assist customers in every phase of the shopping process, are often referred to as ________.
sales promotion
In-store demonstrations, displays, sales, and loyalty programs are examples of ________.
merchant wholesalers
________ are the largest group of wholesalers. They include two broad types: full-service wholesalers and limited-service wholesalers.
corporate chains
________ are two or more outlets that are commonly owned and controlled.
factory outlets
________ are manufacturer-owned and operated stores that offer prices as low as 50 percent below retail on a wide range of mostly surplus, discounted, or irregular items.
shopper marketing
________ involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions.
