Chapter 13

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category killers

Home Depot and PetSmart are examples of​ ________.

experimental retailing

Bass Pro Shop is in the process of converting a landmark​ 32-story, stainless steel basketball arena in​ Memphis, formerly known as the​ Pyramid, into a huge Bass Pro Shops Outdoor World retail store. The facility will include a​ restaurant, aquarium,​ waterfall, as well as a hotel and museum. Shoppers will even be able to test drive watercraft from an adjoining marina on the banks of the Mississippi River. This is an example of a growing retail marketing trend known as​ ________.

strip malls

Most shopping centers are​ ________.

every day low pricing

Retailers such as​ Walmart, Costco,​ ALDI, and Family Dollar are known for maintaining low prices and rarely offering sales or other​ discounts, a practice known as​ ________.

pop up shops

The Brazilian sandal maker Havaianas is known for opening temporary​ stores, or​ ________, at​ beaches, festivals, and other summer hot spots around the world.

atmosphere

The lighting in​ Jake's Steak Restaurant is dim. The chairs are covered in leather and each table is covered with a white linen cloth. The colors are limited to earth tones with an occasional splash of red. Patrons cannot hear any kitchen​ noises, only a pleasant melody that seems familiar but unrecognizable. The smells are extraordinarily varied. This is a description of the​ restaurant's ________.

they buy at less than regular wholesale prices

There is a distinct difference between​ off-price retailers and discounters. Although the discounters buy at regular wholesale prices and accept lower margins to keep prices​ down, off-price firms operate differently. What is the​ off-price retailers' pricing​ strategy?

self service

Which type of service do discount retailers like​ Target, Walmart, and​ Kohl's offer​ shoppers?

showrooming

With increased availability of smartphones and mobile​ computing, many shoppers now check out merchandise at physical stores but then buy products online using a computer or mobile​ device, sometimes even while they are in the store. This practice is widely known as​ ________.

full service retailers

​High-end department​ stores, such as Nordstrom and Neiman​ Marcus, which offer buyers more specialty products and actively seek to assist customers in every phase of the shopping​ process, are often referred to as​ ________.

sales promotion

​In-store demonstrations,​ displays, sales, and loyalty programs are examples of​ ________.

merchant wholesalers

​________ are the largest group of wholesalers. They include two broad​ types: full-service wholesalers and​ limited-service wholesalers.

corporate chains

​________ are two or more outlets that are commonly owned and controlled.

factory outlets

​________ are​ manufacturer-owned and operated stores that offer prices as low as 50 percent below retail on a wide range of mostly​ surplus, discounted, or irregular items.

shopper marketing

​________ involves using​ in-store promotions and advertising to extend brand equity to​ "the last​ mile" and encourage favorable​ point-of-purchase decisions.


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