Chapter 14
specialty goods and services
Consumer products with unique characteristics and brand identity. Because these products are perceived as having no reasonable substitute, the consumer puts forth a special effort to purchase them.
A product the consumer wants to purchase frequently and with minimum effort is a good or service called?
Convenience good
total product offer
Everything consumers evaluate when deciding whether to buy something
value
Good quality at a fair price. When consumers calculate the value of a product, they look at the benefits and then subtract the cost to see if the benefits exceed the costs.
______ is a set of processes for creating, communicating, and delivering value to customers according to the American Marketing Association
Marketing
It is unusual for a company to sell:
One product
An ongoing need for all marketers in order for their business to survive is: A. A one product focus B. Increased product offerings C. One target market D. Production adaption
Product adaption
convenience goods and services
Products that the consumer wants to purchase frequently and with a minimum of effort.
industrial goods
Products used in the production of other products. Sometimes called business goods or B2B goods.
——— goods or services are products the consumer buys only after comparing value, quality, price, and style from a variety of sellers
Shopping goods
——— good are consumer products with unique characteristics and brand identity
Specialty goods
Everything that consumers evaluate when deciding whether to buy something is referred to as the:
Total product offer
True or False: value means that costumers perceive a product as a good quality at a fair price.
True
A ———— good is one that consumers of or have not thought of buying.
Unsought good
product line
a group of products that are physically similar or are intended for a similar market
The combination of product lines offered by a manufacturer are called:
product mix
product mix
the combination of product lines offered by a manufacturer
Production differentiation
the creation of real or perceived product differences
shopping goods and services
those products that the consumer buys only after comparing value, quality, price, and style from a variety of sellers
unsought goods and services
products that consumers are unaware of, haven't necessarily thought of buying, or find that they need to solve an unexpected problem
