Chapter 16 Marketing

________ help/s teach managers about important ethical issues and help/s them find the proper responses to those ethical issues.

Code of ethics programs

__________ is a principle of sustainable marketing that holds a company should view and organize its marketing activities from the consumer's point of view.

Consumer-oriented marketing

__________ is a principle of sustainable marketing that holds a company should put most of its resources into customer-value-building marketing investments.

Customer value marketing

__________ includes exaggerating package contents through subtle design, using misleading labeling, or describing size in misleading terms.

Deceptive packaging

__________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail list price.

Deceptive pricing

__________ includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

Deceptive promotion

__________ are products that have neither immediate appeal nor long-run benefits.

Deficient products

__________ are products that give both high immediate satisfaction and high long-run benefits.

Desirable products

________ means to consciously avoid harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make.

Do no harm

________ means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship

Embracing ethical values

________ in the marketing system means striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery or distribution.

Foster trust

__________ is a principle of sustainable marketing that requires a company to seek real product and marketing improvements.

Innovative marketing

__________ is continually changing consumer concepts of acceptable styles to encourage more and earlier buying.

Perceived obsolescence

__________ are products that give high immediate satisfaction but may hurt consumers in the long run.

Pleasing products

__________ are products that have low immediate appeal but may benefit consumers in the long run.

Salutary products

__________ is a principle of sustainable marketing holding that a company should define its mission in broad social terms rather than narrow product terms.

Sense-of-mission marketing

The __________ considers the future welfare of consumers.

societal marketing concept

The __________ considers future company needs.

strategic planning concept

The __________ meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

sustainable marketing concept

The marketing concept recognizes __________.

that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do