Chapter 16 - Product Distribution
Newspaper vending machines pose a risk because they:
Can easily be manipulated
Which of the following is NOT a benefit from direct selling?
Controlled marketing campaign
The first step of efficient warehouse management is:
Designing the container of a product
Which type of store retailer saw a strong increase in popularity post World War II due to the growth of the suburbs?
Discount houses
In answering questions of shipping, delivery, and transport, supply chain management is addressing what type of problem?
Distribution strategy
The process of an order being passed to the manufacturer and then shipped directly to the consumer is called:
Drop shipping
Which of the following is NOT a characteristic of non-store retailers?
E-commerce is a shrinking channel of retail
The main role of distributors is:
To bridge the gap between buyer and seller
The reason distributors embody economies of scale is that certain per unit costs are lower with each increasing unit. Which of the following costs are subject to this phenomenon?
All of these answers -Handling -Transportation -Shipping
While holding on to too much inventory at once can pose a loss to the company, it is important to keep inventory on hand because:
All of these answers -Uncertainty in markets -Buying in bulk creates savings -There is a time lag in the supply chain
The benefits of employing a wholesale broker include all of the following EXCEPT:
Brokers take title to the merchandise being marketed
The strategy behind intensive distribution includes which of the following:
Increased sales volume
To be considered running at peak efficiency, the material handling system should be set up so that:
Items are touched the least amount possible
All of the following are benefits of a retail kiosk EXCEPT:
Large inventory
Which of the following is NOT a characteristic of a marketing channel?
The channel institutions are solely under the control of the producer
Which channel would most likely be used for an office stapler?
Producer to industrial distributor to industrial user
In general, the cheapest form of transportation is:
Sea
