chapter 20

In advertising, puffery is a term that refers to ________.

Exaggerating product/service benefits for effect

The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who previously purchased a vehicle at the dealership or who know someone who had a positive experience of purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to ________.

build long term customer relationships

Dan's Drugstore sells medicine to consumers for $20 that only costs $2 to produce. Critics accuse Dan's of ________.

excessive markups

True/False: Societal marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

false

Consumer advocates, government agencies, and other critics have accused marketing of harming consumers through ________.

planned obsolescence

The ________ concept calls for socially and environmentally responsible actions that meet both the immediate and future needs of customers and the company.

sustainable marketing

_______ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

sustainable marketing

A federal agency ordered a fast food chain to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. Which agency had the authority to issue this order?

the federal commission

A longstanding charge against intermediaries is that they mark up prices beyond the ________.

value of their services