chapter 3 Marketing Environment

Consumers in the "lifestyles of health and sustainability" market are more likely to seek ________.

alternative medicine

Consumers' spending patterns since the Great Recession include ________.

buying less and looking for greater value in what they buy

________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.

Financial intermediaries

Workers, managers, and members of the board are examples of ________ publics.

Internal

The ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.

Political

Over the past two decades, the U.S. population has shifted toward the ________ states.

Sunbelt

Which of the following is true of the baby boomers?

They control an estimated 70 percent of the United States' disposable income.

The single most important demographic trend in the United States is the ________.

changing age structure of the population

Trends in the natural environment include all of the following EXCEPT ________.

decreased costs of product development

Josie's FarmFresh creates sustainable, all-natural food products. These products are most likely to become popular with which group?

environmentally conscious

Laws in the United States and many other countries have many business-oriented laws covering issues such as competition, environmental protection, pricing, packaging and labeling, product safety, truth in advertising, consumer privacy, and ________.

fair-trade practices

Which of the following groups influences the company's ability to obtain funds?

financial publics

Which group includes neighborhood residents and community organizations?

local publics

The boom in Internet marketing has created a new set of social and ethical issues. Critics worry most about ________.

online privacy issues

Currently, in the United States, job growth is the strongest for ________.

professional workers

Babita Singh, a 51-year-old schoolteacher from Los Angeles, believes that people should choose a profession they like, which is an example of Babita's ________.

secondary belief

Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy machineries. In this instance, Sparex acts as a ________.

supplier

With an expected increase in ethnic diversity within the American population, marketers are most likely to place a greater emphasis on ________.

targeted advertising messages

Many companies use RFID product labels on their goods, which exemplifies the ________ environment in business.

technological

Which of the following is a trend that depicts the increasingly nontraditional nature of today's American families?

the low percentage of married couples with children