Chapter 4 SmartBook

ethical but not socially responsible

A firm whose employees engage in honest transactions but that does not contribute to the larger community is Blank______. unethical and not socially responsible ethical but not socially responsible unethical but socially responsible ethical and socially responsible

sustainability, sustainable, or substainability

According to the U.S. Environmental Protection Agency, _____ is based on the idea that "everything we need for our survival and well-being depends, either directly or indirectly, on our natural environment."

lessens the negative impact it has on the environment

An example of corporate social responsibility is when a firm Blank______. pollutes the environment without knowing it increases its business operations lessens the negative impact it has on the environment negatively impacts its suppliers

sponsoring public information campaigns

Companies in the tobacco industry cannot be conscious marketers because their products are seen as harmful. However, they can become involved with CSR efforts such as ______. making sure their employees are paid well giving their employees extra time off supporting other industries sponsoring public information campaigns

Rewards and punishments

Conscious marketing values suggest that a company's rules should include a code of ethics and a system for defining what? Marketing and advertising Stakeholders and shareholders Employees and contractors Rewards and punishments

act in socially responsible ways

Consumers increasingly want to purchase from companies that Blank______. do not contribute to society or charity act in socially responsible ways only produce inexpensive products act in socially irresponsible ways

Marketplace

GE's Ecomagination program, which doubles investments in clean research and development, is an example of using social responsibility to transform which stakeholder category? Employees Consumers Government Marketplace

Planning Determining how the firm plans to balance the needs of its various stakeholders Implementation Deciding whether the firm should be engaging in particular marketing practices Control Ensuring that all employees of the firm have acted ethically

Drag each action of a firm relating to conscious marketing to their corresponding stages of the marketing plan.

implementation

During the ______ phase of the marketing plan, marketers are identifying potential markets and must consider several pertinent issues related to the product or service being delivered. final evaluation implementation control

control

During the ______ phase, managers must react to changes, such as the emergence of new technologies. control creative planning implementation

long-term; short-term

Ethics problems are more likely to arise if a firm's ______ goals are NOT aligned with an employee's ______ goals. sales; financial long-term; short-term short-term; long-term ethical; unethical

develop their own CSR programs

If one firm in an industry decides to develop a corporate social responsibility program, its competitors are often forced to ______. avoid CSR to avoid looking like a copycat point out that being ethical is more important develop their own CSR programs suggest that the competitor's motives are selfish

considers alternative courses of action

In brainstorming alternatives, a firm ______. considers alternative courses of action dismisses all alternative courses of action chooses all courses of action examines one course of action

Choose an option that uses ethical business practices. Rank options in order of preference. Investigate any potential legal issues with each option.

In choosing a course of action, what should firms do? (Choose every correct answer.) Choose an option that uses ethical business practices. Choose options that might be illegal, if they benefit the firm. Rank options in order of preference. Investigate any potential legal issues with each option.

employee

In conscious marketing, the short-term goals of each _____ must be aligned with the long-term goals of the firm. government agency supplier employee advertising medium

consumer trust

It is important for modern firms to build and maintain ______ by conducting ethical and transparent transactions. corporate secrets shareholder interest consumer trust employee superiority

unethical but socially responsible

Johnston Marine sells and customizes boats. The firm donates generously to the community, supporting veterans' organizations, schools, and local hospitals. But its sales reps routinely mislead prospective buyers regarding the power and reliability of the firm's boats, hoping to increase sales. Johnston Marine is ______. unethical but socially responsible unethical and socially irresponsible ethical and socially responsible ethical but socially irresponsible

All employees must embody the ideals of conscious marketing. Leaders are responsible for implementing conscious marketing throughout their firms' entire culture. Affected stakeholders are able to recognize the principles of the conscious marketing approach.

Select all that apply Which of the following statements are true regarding the successful implementation of conscious marketing within a firm? (Choose every correct answer.) All employees must embody the ideals of conscious marketing. Leaders are responsible for implementing conscious marketing throughout their firms' entire culture. Affected stakeholders are able to recognize the principles of the conscious marketing approach. Stakeholders at every level of the company focus on maximizing profits.

Customers Employees Community members Government agencies

Select all that apply Who are stakeholders? (Choose every correct answer.) Customers Employees Community members Dissolved rival firms Government agencies

conscious

The evolution of ______ marketing means that now companies take into consideration not only their shareholders but also their stakeholders. Multiple choice question. digital conscious direct multilevel marketing

provide a safe working environment for employees

The most basic form of corporate social responsibility is to ______. pay employees more than competitors do offer employees flextime arrangements offer employees support for advanced education provide a safe working environment for employees

gathering information and identifying stakeholders

The second step in ethical decision making is _____. gathering information and identifying stakeholders brainstorming and evaluating alternatives identifying issues choosing a course of action

examining moral issues, specifically in the marketing domain

Marketing ethics specifically refers to ______. examining moral issues, specifically in the marketing domain the written document composed of an analysis of the current marketing situation, opportunities, and threats a broad description of a firm's objectives and the scope of activities it plans to undertake dealing with dilemmas between employees and their bosses

false

True or false: If firms implement programs that are socially responsible, their employees are NOT required to act in an ethically responsible way.

False

True or false: In business decisions, managers rarely, if ever, have to choose between conflicting outcomes.

Identifying the issue

What is the first step in ethical decision making? Brainstorming and identifying alternatives Choosing a course of action Identifying the issue Gathering information and identifying stakeholders

Stakeholders

What is the group of people who may be affected by a company's actions called? Stakeholders Environmentalists Planners Marketers

Increased awareness of the firm

What is the most likely outcome for a company when it practices social responsibility to customers? Decreased brand awareness Worse brand equity Increased awareness of the firm Lower sales

Evaluate the alternatives Consider the relevant ethical issues

What must decision makers do when they use the ethical decision-making framework? (Choose every correct answer.) Evaluate the alternatives Choose a course of action that will encounter serious ethical lapses Realize that financial performance metrics are important Consider the relevant ethical issues

Almost all

What proportion of large and well-known companies engage in CSR? A little more than half Almost all Very few A little less than half

At the beginning of the planning process

When should firms introduce conscious marketing? At any time with very similar results At the beginning of the planning process After the control phase After the planning process

Ensuring the healthiness of products Respecting and protecting consumer privacy

Select all that apply Corporate social responsibility programs must be designed around the changing values of customers. Which of the following are trends that are currently receiving a lot of attention? (Choose every correct answer.) Ensuring the healthiness of products Respecting and protecting consumer privacy Providing consumers with free products Using television to reach new consumers

They can no longer trust the company. The company is acting irresponsibly.

Select all that apply Customers commonly stop supporting a company for which of the following reasons? (Select all that apply.) They can no longer trust the company. The company's profit margins are too low. The company is growing rapidly. The company is acting irresponsibly.

Whether the data has been properly collected Whether participants in a study are informed of the real purpose Whether the collected data will be used to mislead or harm the public

Select all that apply Ethical issues that might arise when conducting consumer research include which of the following? (Choose every correct answer.) Whether the firm's actions will increase the company share price over the long term Whether the data has been properly collected Whether participants in a study are informed of the real purpose Whether the collected data will be used to mislead or harm the public

Control Implementation Planning

Select all that apply In which stages of the strategic marketing planning process do firms address conscious marketing? (Choose every correct answer.) Financial Control Implementation Planning

New markets New technologies

Select all that apply Troubling issues arise continually as which of the following emerge? (Choose every correct answer.) New markets New controls on systems New technologies Transparency laws

Misrepresenting company earnings Using false advertising

Select all that apply Unethical marketing behavior includes which actions? (Choose every correct answer.) Misrepresenting company earnings Producing multiple sales campaigns Using false advertising Providing fair sales promotions

Economic performance Environmental performance Social performance

Select all that apply What are aspects of the triple bottom line? (Choose every correct answer.) Economic performance Environmental performance Social performance Personal performance

Taking a holistic view of business Recognizing that business is a subset of society Incorporating a higher purpose

Select all that apply What are examples of conscious marketing? (Choose every correct answer.) Taking a holistic view of business Recognizing that business is a subset of society Increasing ROI, return on investment Seeing a limited overlap between business and society Incorporating a higher purpose

Offering daycare Offering flextime

Select all that apply What practices are increasingly common among companies that want their employees to have happy family lives? (Choose every correct answer.) Offering daycare Offering flextime Paying no higher than minimum wage Punishing sexual harassers

Stakeholders Shareholders

Select all that apply When a company undertakes conscious marketing, what does it focus on? (Choose every correct answer.) Stakeholders Superior distribution Quick profits Shareholders

To understand that decisions are ethically based To recognize the greater purpose of marketing To consider stakeholders and their interdependence

Select all that apply Which of the following are among the principles of conscious marketing? (Check all that apply.) To expand the firm's operation To understand that decisions are ethically based To rely only on marketing to financially advance the company To recognize the greater purpose of marketing To consider stakeholders and their interdependence

To recognize the greater purpose of marketing To consider stakeholders and their interdependence To understand that decisions are ethically based

Select all that apply Which of the following are among the principles of conscious marketing? (Check all that apply.) To recognize the greater purpose of marketing To rely only on marketing to financially advance the company To consider stakeholders and their interdependence To understand that decisions are ethically based To expand the firm's operation

Supporting nonprofit groups Establishing charitable foundations Adopting responsible marketing practices

Select all that apply Which of the following are examples of corporate social responsibility initiatives? (Choose every correct answer.) Supporting nonprofit groups Building warehouses on formerly polluted land Establishing charitable foundations Adopting responsible marketing practices

Affected stakeholders are able to recognize the principles of the conscious marketing approach. Leaders are responsible for implementing conscious marketing throughout their firms' entire culture. All employees must embody the ideals of conscious marketing.

Select all that apply Which of the following statements are true regarding the successful implementation of conscious marketing within a firm? (Choose every correct answer.) Affected stakeholders are able to recognize the principles of the conscious marketing approach. Leaders are responsible for implementing conscious marketing throughout their firms' entire culture. Stakeholders at every level of the company focus on maximizing profits. All employees must embody the ideals of conscious marketing.

Corporate social responsibility

Which of the following refers to voluntary actions a company takes to address the expectations of stakeholders? Corporate environmental responsibility Corporate success responsibility Corporate ethical responsibility Corporate social responsibility

Conscious marketing

Which practice gives a company a sense of purpose beyond making a profit? Stakeholder marketing Control marketing Unconscious marketing Conscious marketing

Conscious marketers

Which type of marketers specifically consider the broad implications of their actions? Scarcity marketers Unconscious marketers Conscious marketers Relationship marketers

Sustainable marketing

Which type of marketing takes into account all stakeholders? Sustainable marketing Transactional marketing Scarcity marketing Guerrilla marketing

All

With conscious marketing, the leaders of a company are conscious of which levels of the business? None All One Several

Unethical and socially irresponsible

A company sells products that it knows are ineffective, and its factories emit more pollution than legally permissible. Which of the following best describes the company? Unethical and socially irresponsible Ethical and socially irresponsible Unethical and socially responsible Ethical and socially responsible

one-quarter

A survey of marketers revealed that approximately ______ of them had been pressured to use unethical marketing tactics. one-tenth one-quarter one-third one-half

the practice of distinguishing between right and wrong in a business setting

Business ethics best refers to ______. the process of defining the marketing mix variables so that target customers have a clear understanding of what the product does examining ethical problems that arise when marketing the practice of distinguishing between right and wrong in a business setting a broad description of a firm's objectives and the scope of activities it plans to undertake

including ethical statements in the firm's vision statement

Firms can introduce conscious marketing at the beginning of the planning process by Blank______. including ethical statements in the firm's vision statement asking whether it should be advertising a certain product in a certain manner questioning whether a certain market should be targeted with a certain product evaluating actions that might have been ethically questionable

responsible

Firms know that many consumers give their business to firms they perceive as socially ______. responsible trendy unethical irresponsible

responsible

Firms know that many consumers give their business to firms they perceive as socially ______. unethical irresponsible responsible trendy

contribute to charities but have unethical sales employees

Firms that are socially responsible but unethical may Blank______. contribute to charities and have ethical sales employees contribute to charities but have unethical sales employees not contribute to charities and have questionably ethical sales employees not contribute to charities but have ethical sales employees

profit or money

In the past, many businesses were only interested in making a _____ for the benefit of shareholders.

1. Identify issues 2. Gather information and identify stakeholders 3. Brainstorm and evaluate alternatives 4. Choose a course of action

Place the steps of ethical decision making in order, with the first step at the top. gather information and identify stakeholders choose a course of action identify issues brainstorm and evaluate alternatives

society

Social responsibility deals with the firm's impact on ______. internal departments stock prices society competitors

Blank 1: Statement, Code, statement, or code Blank 2: Ethics or ethics

The American Marketing Association provides a document for marketers on ethical behavior. It is called the "_____ of _____."

Blank 1: triple Blank 2: bottom

The _____ _____ line refers to a firm's economic, social, and environmental performance.

Corporate social responsibility

What do some polluting companies engage in as a way to reduce the damage that their products cause? Corporate social responsibility Customer service Customer loyalty and satisfaction Conscious marketing

corporate

When Coca-Cola produces a campaign to advocate water stewardship, they are actively engaging in _____ social responsibility.

Implementation

When a company decides to pair the purchase of a particular product with a donation to a selected charity, the company is in which phase of its conscious marketing strategy? Framework Decision making Implementation Planning

stakeholders

When a company engages in conscious marketing, it must appeal to all of the Blank______ who are affected by the firm. Multiple choice question. stakeholders consumers the market employees

business ethics

When businesspeople distinguish between right and wrong decisions in a business setting it is called ______. marketing ethics conscious domain business ethics firm business

Mechanistic

Whereas conscious marketing takes a holistic view of business as a complex, adaptive system, CSR takes what view of business? Materialistic Mechanistic Problematic Dramatic

Maximizing profits at all costs

Which is NOT a goal of conscious marketing? Serving as many stakeholders as possible Maximizing profits at all costs Reducing greenhouse gas emissions Refraining from doing damage to any stakeholders

Society

Which key stakeholder demands that firms behave responsibly? Shareholders Society CEOs Suppliers

Identifying issues Brainstorming alternatives Choosing a course of action

Which of the following are steps in the process of ethical decision making? (Choose every correct answer.) Setting target prices Identifying issues Brainstorming alternatives Choosing a course of action

Advertising cigarettes to minors Promoting a faulty product

Which of the following are the possible ethical dilemmas encountered when marketing? (Check all that apply.) Advertising cigarettes to minors Offering easily recycled packages Advertising safety features to consumers Promoting products that protect the environment but are expensive Promoting a faulty product

Focusing on short-term benefits to the firm

Which of the following is most likely to lead to unethical decision making? Focusing on short-term benefits to the firm Focusing on long-term benefits to society Focusing on long-term benefits to the firm Focusing on short-term benefits to society

Stakeholders

______ are individuals and groups that have an invested interest in how an ethical issue is resolved. Retailers Stock shareholders Competitors Stakeholders