Chapter 5
According to the text, what is the most basic cause of a person's wants and behaviors?
Culture
Which of the following correctly identifies the social factors that influence consumer buyer behavior?
Small groups, social network, family, and social roles and status.
According to the simple model of buyer behavior, what is in a buyer's black box?
The buyer's characteristics and the buyer's decision process
Which of the following statements regarding the buyer decision process is correct?
Consumers may, in some situations, skip steps in the decision process.
Which of the following statements is correct regarding the influence of personal factors on buying behavior?
Consumers tend to buy brands whose personality matches their own
What is the correct order of the five stages in the buyer decision process?
1. Need recognition 2. Information search 3. Evaluation of alternatives 4. The purchasing decision 5. Post-purchase behavior
When consumers engage in __________ buying behavior they go through a learning process, so it is most important that marketers understand information gathering and evaluation behavior.
Complex
Which of the following is a personal factor that influences a consumer's buying behavior?
Occupation
Which adopter category consists of opinion leaders who adopt new ideas early by but carefully?
Early Adopters
Which of the following correctly defines the consumer market?
Individuals and households that buy goods and services for personal consumption