Chapter 5

According to the text, what is the most basic cause of a person's wants and behaviors?

Culture

Which of the following correctly identifies the social factors that influence consumer buyer behavior?

Small groups, social network, family, and social roles and status.

According to the simple model of buyer behavior, what is in a buyer's black box?

The buyer's characteristics and the buyer's decision process

Which of the following statements regarding the buyer decision process is correct?

Consumers may, in some situations, skip steps in the decision process.

Which of the following statements is correct regarding the influence of personal factors on buying behavior?

Consumers tend to buy brands whose personality matches their own

What is the correct order of the five stages in the buyer decision process?

1. Need recognition 2. Information search 3. Evaluation of alternatives 4. The purchasing decision 5. Post-purchase behavior

When consumers engage in​ __________ buying behavior they go through a learning​ process, so it is most important that marketers understand information gathering and evaluation behavior.

Complex

Which of the following is a personal factor that influences a consumer's buying behavior?

Occupation

Which adopter category consists of opinion leaders who adopt new ideas early by but carefully?

Early Adopters

Which of the following correctly defines the consumer market?

Individuals and households that buy goods and services for personal consumption