Chapter 5 Quiz

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What is the nature of demand in business​ markets?

Demand in business markets is derived demand.

Which of the following is NOT one of the typical advantages of​ e-procurement systems?

Improving​ customer-supplier relationships

​________________ is one problem with​ business-to-business e-procurement.

Suppliers being pitted against one another

What is the first step of the buyer decision​ process?

need recognition

Which of the following needs in​ Maslow's hierarchy is generally satisfied​ first?

physiological needs

​_________ refers to the practice of integrating ethnic themes and​ cross-cultural practices within a​ company's mainstream marketing.

Total market strategy

Which of the following refers to the degree to which an innovation fits the values and experiences of potential​ consumers?

compatability

Which of the five characteristics identified has an inverse relationship with an​ innovation's rate of​ adoption, meaning as this characteristic​ increases, the rate of adoption is​ slower?

complexity

Which of the following is likely to slow the adoption of a new​ technology?

conceptual complexity

The business buying process can be a complex and complicated process with eight basic stages. Which of the following is the first stage in this​ process?

problem recognition

A purse​ company's ads feature the members of a popular housewives reality show. Product sales increase significantly among fans. From​ fans' viewpoint, the housewives reality show is a​ ______________.

reference group

Which of the following statements regarding the business market is​ correct?

Many sets of business purchases are made for one set of consumer purchases.

When marketers want to promote their products and services through​ word-of-mouth marketing​ programs, they typically begin by​ ________.

generating​ person-to-person brand conversations

​___________________ consists of many different people who play multiple roles in the buying process.

The buying center

​______________________ determines if a buyer is satisfied or dissatisfied with a purchase.

The relationship between the​ consumer's expectations and the​ product's perceived performance


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