Chapter 6 - 118
What are the three types of podcast formats?
1. Presentation - a presenter gives a live monologue or basic talk on a single subject. 2.Q&A session 3.Co-hosted - An on-demand talk show.
What are the five considerations when producing podcasts?
1.Choosing an articulate moderator 2.Creating talking points as opposed to scripts 3.Brevity 4.Avoiding over-editing 5.Including music
The primary difference between a podcast and a webinar is
A webinar is designed to be interactive.
A podcast is
An episodic digital audio or video file that can be downloaded conveniently.
Adam Curry faced all of the following challenges with podcasting, except:
Convincing people that podcasting was worthwhile.
T/F It is important to always include a promotional message or call to action in a webinar
False
T/F Podcasting is a much easier social media tactic than blogging.
False
T/F Podcasts are usually streaming content played off of a computer
False
T/F Webinars are a great tool for gauging audience reaction.
False
T/F When developing a podcast, it is important to determine the length of the podcast before you identify the content
False
What is one way to create interaction during a webinar?
Including polls whose results are displayed during the webinar
According to the text, why is it important to choose an articulate host or moderator for a podcast?
Recorded audio can amplify speaking quirks.
Why should you stick to a specific topic or focus when determining the content for a podcast?
Targeting a specific audience means it will likely have more appeal to that segment
One of the challenges with using podcasts in a marketing plan is
The commitment required to creating the podcast content.
The important breakthrough that made podcasting possible was
The development of RSS technology.
What should be considered when determining how long a podcast should be?
The proposed format and amount of content available.
What is one disadvantage to hosting advertising on your podcast?
The risk of driving off listeners and negatively affecting your subscriber base.
T/F A modern podcast is differentiated by the fact that it can be automatically updated and delivered via RSS
True
T/F Podcasts have longer shelf lives than webinars, as they can be accessed long after they have been recorded.
True
T/F Webinars require more up-front promotion than podcasts.
True
How are podcasts delivered to an audience?
Via podcast hosting directories
Which of the following is a true statement?
Webinars are a better format for training sessions.