chapter 6

One's general evaluation of teaching art and music in schools as either good or bad is determined by one's a. attitudes. b. mood. c. beliefs. d. values.

a

When should a speaker consider the audience? a. in the entire speech preparation b. during the research phase c. when selecting a topic d. if listeners might oppose the message

a

Using inclusive language such as we, you, I, and me can create a sense of identification between yourself and the audience. a. False b. True

b

When your audience knows little or nothing about your topic, you should a. focus on establishing rapport and credibility. b. stick to the basics, including background information on the topic. c. make the topic relevant by relating it to issues, events, and people. d. analyze audience members but be sensitive to situational factors.

b

If you are faced with a listener who expresses negative attitudes toward your topic, you should a. only use sources you consider credible. b. incorporate a lot of statistics. c. find areas of agreement. d. highlight fallacies in their attitudes.

c

What are our most enduring judgments about what's good in life? a. opinions b. attitudes c. values d. beliefs

c

What focuses on the audience's attitudes, beliefs, and values? a. infographics b. demographics c. psychographics d. cartographics

c

Whether one supports the theory of evolution depends on one's a. mood. b. attitudes. c. beliefs. d. judgment.

c

A speech about whether a governing body has the right to determine the life or death of a convicted criminal addresses the listeners' core a. beliefs. b. attitudes. c. mood. d. values.

d

The individuals whom the speaker is most likely to influence in the direction that he or she seeks are known as a. educated audience members. b. key audience members. c. influential audience members. d. target audience members.

d