Chapter 6 Quiz

Credence attributes in products are those: a. that are difficult to analyze even post-consumption. b. that need some trial or consumption before evaluation. c. that are evaluated prior to a purchase. d. factors distinguishable to the human senses.

a

In the context of variability between goods and services, services are said to be more variable. a. True b. False

a

Typically, automated services are introduced to reduce error variability. a. True b. False

a

Goods are dominated by experience and credence qualities, while services are mostly comprised of search and experience qualities. a. True b. False

b

Intangibility index is defined as the: a. product of variable costs and fixed costs. b. ratio of R&D costs to capital spending. c. aggregate of tangible product cost and intangible product cost. d. ratio of inventory to products-in-transit handling.

b

The "core" of a firm's market offering helps enhance customer satisfaction. a. True b. False

b

The intangibility index of a firm rises with expansive capital expenditure. a. True b. False

b

The tangibility levels in services are high. a. True b. False

b

Typically, a firm's product line varies in depth not in width. a. True b. False

b

Which of the following is an example of pure goods? a. Printer cartridges b. Coal c. Screws d. Paper

b

With reference to perishability, which of the following statements differentiates a product from a service? a. Products are said to be more variable than services. b. Production and consumption of a product are separable, while production and consumption of a service are inseparable. c. Credence attributes play a role in a product's consumption, while search attributes play a role in a service's consumption. d. Products tend to be more perishable than services.

b

In the marketing framework, which of the following is the most central of the 4Ps? a. Price b. Place c. Product d. Promotion

c

With reference to a product's attributes, which of the following statements explains the difference between experience and search attributes? a. Search attributes of a product relate to its positioning process, while experience attributes relate to its targeting process. b. Search attributes are proportional to the strengths of a firm, while experience attributes relate to the opportunities of a firm. c. Search attributes are evaluated prior to a purchase, while experience attributes are evaluated post-consumption of a product. d. Search attributes of a product relate to its intangible factors, while experience attributes relate to its tangible factors.

c

Going to the symphony is an example of _____. a. tangibility marketing b. search concepts c. credence attributes d. experience marketing

d