Chapter 6 Quiz
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When Jane researched the brands and prices of refrigerators, she was
comparison shopping
the text identifies several phases in the research based process. The correct order of the phases is
pre shopping activities, evaluating alternatives, selection and purchase, and postpurchase activites
information gathering is part of the _____ phase of the research-based buying process
pre-shopping activites
a standard measurement used to compare the prices of pacjages of different sizes is
unit pricing
this is a written guarantee from the manufacturer that specifies the conditions under which the product can be returned, replaced or repaired
warranty