Chapter 6 Quiz

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When Jane researched the brands and prices of refrigerators, she was

comparison shopping

the text identifies several phases in the research based process. The correct order of the phases is

pre shopping activities, evaluating alternatives, selection and purchase, and postpurchase activites

information gathering is part of the _____ phase of the research-based buying process

pre-shopping activites

a standard measurement used to compare the prices of pacjages of different sizes is

unit pricing

this is a written guarantee from the manufacturer that specifies the conditions under which the product can be returned, replaced or repaired

warranty


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