Chapter 6 Sports Marketing
Research conducted to solve problems
A. Applied Research
Strategies
Are processes by which tactics are implemented.
Which of the following is would not be considered a touchpoint
B. A manager-employee meeting
Applied Research is
B. Conducted to solve a specific problem
Explaining information so it has meaning and drawing conclusions that relate to the defined marketing research problem
B. Interpretation
The process by which the tactics are implemented
H. Strategies
A broad group of customers
e. Mass Market
Interpretation
explaining the information so that it has meaning and drawing conclusions that relate to the defined marketing research problem
Mission Statement
identifies the nature of the business and the reason it exists
Marketing Intelligence
information gathered about competitors
Trade Shows
major events where people in a related industry meet to show their products, exchange ideas, and learn about the latest trends
Information gathered about competitors
C. Marketing Intelligence
applied research
Conducted to solve problems
The major categories of a marketing plan includes
D. All of the Above
To find information about the competition, marketers can
D. All of the Above
the implementation section of the marketing plan will contain
D. All of the above
A precisely written document that describes the tactics and strategies that will be used to market a product or service
D. Marketing Plan
Trying out the sales potential for a new product in a small market area prior to its final release nationwide and/or worldwide
J. Test Marketing
Any means by which the business makes contact with customers
K. Touchpoints
Major events where people in a related industry meet to show their products, exchange ideas, learn about the latest trends, and so forth
L. Trade Shows
Touchpoints are
The points where a business makes contact with customers.
Mass Market
The products and tactics should focus on the target group of customers rather than on a broad group
Tactic
The way a product or service is differentiated in the minds of a consumer.
Tactics are
The ways a product is differentiated from the competition.
Touchpoints
These points at which the business makes contact with customers
test marketing
Where the sales potential for a new product is tried in a small market prior to its final release
Marketing Plan
a written document that describes the tactics and strategies that will be used to market the product or service.
A product portfolio
all the products a company has available for customers at any one time
Product portfolio
all the products a company has available for customers at any one time
A mass market is
broad group of customers
