Chapter 6 Sports Marketing

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Research conducted to solve problems

A. Applied Research

Strategies

Are processes by which tactics are implemented.

Which of the following is would not be considered a touchpoint

B. A manager-employee meeting

Applied Research is

B. Conducted to solve a specific problem

Explaining information so it has meaning and drawing conclusions that relate to the defined marketing research problem

B. Interpretation

The process by which the tactics are implemented

H. Strategies

A broad group of customers

e. Mass Market

Interpretation

explaining the information so that it has meaning and drawing conclusions that relate to the defined marketing research problem

Mission Statement

identifies the nature of the business and the reason it exists

Marketing Intelligence

information gathered about competitors

Trade Shows

major events where people in a related industry meet to show their products, exchange ideas, and learn about the latest trends

Information gathered about competitors

C. Marketing Intelligence

applied research

Conducted to solve problems

The major categories of a marketing plan includes

D. All of the Above

To find information about the competition, marketers can

D. All of the Above

the implementation section of the marketing plan will contain

D. All of the above

A precisely written document that describes the tactics and strategies that will be used to market a product or service

D. Marketing Plan

Trying out the sales potential for a new product in a small market area prior to its final release nationwide and/or worldwide

J. Test Marketing

Any means by which the business makes contact with customers

K. Touchpoints

Major events where people in a related industry meet to show their products, exchange ideas, learn about the latest trends, and so forth

L. Trade Shows

Touchpoints are

The points where a business makes contact with customers.

Mass Market

The products and tactics should focus on the target group of customers rather than on a broad group

Tactic

The way a product or service is differentiated in the minds of a consumer.

Tactics are

The ways a product is differentiated from the competition.

Touchpoints

These points at which the business makes contact with customers

test marketing

Where the sales potential for a new product is tried in a small market prior to its final release

Marketing Plan

a written document that describes the tactics and strategies that will be used to market the product or service.

A product portfolio

all the products a company has available for customers at any one time

Product portfolio

all the products a company has available for customers at any one time

A mass market is

broad group of customers


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