Chapter 7: Creativity & Innovation

Mental Blocks that prevent creativity pg. 167

-The right answer -Be practical -Avoid Ambiguity -To err is wrong -Play in frivolous -That's not my area -Don't be foolish -I'm not creative

Evaluation

Deciding if the insight is valuable and worth pursuing.

Elaboration

Translating the insight into its final work and working out the details

Insight

the "Aha!" moment when the puzzle starts to fall together.

Steps to improve creativity pg. 167

-Play more -Create your own creative space -keep records -Develop outside interests -Don't work too hard

What are the 5 steps of creativity?

-Preparation -Incubation -Insight -Evaluation -Elaboration

Preparation

Becoming immersed (whether aware of it or not) in interesting problematic issues that arouse curiosity.

Incubation

Ideas churn around below the threshold of consciousness.

Creativity

Implies making something from nothing or using something in an innovative or new way.

Convergent Thinking

The intellectual ability to logically evaluate, critique, and choose the best idea from a selection of ideas.

Divergent Thinking

The intellectual ability to think of many original, diverse, and elaborate ideas.