Chapter 8 Digital marketing quiz

A company sends a marketing email to a list of 1200 people and receives an open rate of 26% and a click-through rate of 3.25%. Approximately how many emails were clicked?

39

A company sends out a broadcast email to its entire email list informing the list about Black Friday deals. At 6:00 pm on Black Friday, the company sends out an email only to members of its email list that (1) clicked on the previous email and (2) did not make a purchase. This second email is an example of:

A triggered email

Which of the following metrics can be used to segment an email list?

All of the Above

A B2B services company is likely to use email marketing to

Engage in lead nurturing

T or F when a consumer has given permission for a company to email them, the company's marketing emails will no longer be blocked by any spam filters

False

Why should email marketers remove from their email list any consumers who have not opened an email for several months

Including these recipients puts the company at risk of being blocked by spam filters

Email marketing can be especially effective for a search engine like Kayak or Expedia because:

It typically has information about deals that might interest its customers

A company ran a successful advertising campaign that resulted in hundreds of new email sign-ups. which of the following broadcast emails should they send to these new subscribers

Onboarding email

If an email marketer has a good email list and lots of information about the users on this list, marketing automation would be useful for:

Targeting emails to the right users based on their ongoing behavior

To determine the winner of an A/B test on a subject line, an email marketer should use

The open rate

In email marketing, churn is...

The percentage of people Unsubscribing

After a B2B services company closes a deal with company X, email marketing may still be useful for purposes of:

Training the employees within company X

Which of the following is NOT a best practice for avoiding spam filters

Wait 10-14 days to comply with unsubscribe requests

Email marketers can target different segments by:

both sending emails only to specific segments of the email list AND changing portions of content for each segment within an email.

The primary advantage of a short email sign up form is that

it attracts a higher volume of sign-ups than a longer form