Chapter 8 Quiz

The balance theory perspective involves relations among three elements (a triad). Which of the following is one a) A person and his or her perceptions b) The marketer and its strategy of image building c) A person's beliefs d) Subconscious motives

a) A person and his or her perceptions

Which of the following general attitude functions is most closely related to the basic principles of reward and punishment? a) Utilitarian function b) Value-Expressive function c) Ego-defensive function d) Knowledge function

a) Utilitarian function

Physically attractive people are perceived as smarter, cooler, and happier than average people. These people are a result of the ____ a) halo effect b) principle of cognitive dissonance c) balance theory d) self-perception theory

a) halo effect

Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke. Which degree of commitment would be most closely associated a) internalization b) identification c) compliance d) actualization

a) internalization

___ is lasting, general evaluation of people, objects, and advertisements, or issues a) A belief b) An attitude c) An analytical trait d) An Image

b) An Attitude

The ____ function of attitudes applies when a person is an ambiguous situation and needs order, structure or meaning. a) Utilitarian b) knowledge c) value-expressive d) ego-defensive

b) knowledge

According to the two-factor theory, the net effect of being exposed a) argument and counter-argument b) learning and tedium c) compliance and non-compliance d) affect and cognition

b) learning and tedium

The ____ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used. a) experiential b) low-involvement c) habitual d) standard learning

b) low involvement

All multiattribute attitude models specify the importance of attributes, beliefs, and ____ a) action variables b) motivations c) regency of events d) importance weights

d) Importance weights

According to the ____ hierarchy of effects, the consumer considers purchases based on attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide) a) standard learning b) habitual c) low involvement d) experiential

d) experiential

When Sally sees an ad in a newspaper about a particular product, goes to the store, a) noise b) a message c) media forms d) feedback

d) feedback

Researchers have added to the original fishbein multiattribute model. The name of this extended-fishbein model is the a) linked Fishbein model b) theory of reasoned action c) Philips approach d) subjective norm model

b ) theory of reasoned action

Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors? a) Social judgement theory b) Self-perception theory c) Theory of cognitive dissonance d) Balance theory

c) Theory of cognitive dissonance

A communicator's expertise, objectivity and trustworthiness refer to ________. a) source social responsibility b) communicative power c) source credibility d) expert power

c) social credibility

Rick and Tuan has a unique problem. He must persuade a good friend to stop smoking. He know that if he just says... a) supportive b) low involvement c) two-sided d) refutational

c) two sided