CHAPTER 9 ONLINE RETAIL AND SERVICE
APPROXIMATELY 1000 RETAILERS GENERATE
90% OF ALL RETAIL E-COMMERCE SALES
HIGHEST PERCENTAGE OF ONLINE RETAIL REVENUE
APPAREL AND ACCESSORIES
CHALLENGES FACING ONLINE RETAIL
CONCERNS ABOUT PRIVACY, INCONVENIENCE FOR RETURNS, DELIVERY DELAYS
ADVANTAGE OF ONLINE RETAIL
LOWER SUPPLY CHAIN COSTS, LOWER COST OF DISTRIBUTION, ABILITY TO CHANGE PRICES
IN 2016 OVER 77% OVER 14
MADE AN ONLINE PURCHASE AT A RETAIL STORE
THE MOTO SECTOR OF RETAIL
MOST LIKE THE ONLINE RETAIL SALES SECTOR
TRADITIONAL METHODS USED TO DEVELOP OMNI CHANNELS
ONLINE CATALOG ORDERING, IN STORE PICK UP,ONLINE PROMOTIONS
EARLY DAYS OF E-COMMERCE BELIEFS
ONLINE CONSUMERS WERE RATIONAL AND COST DRIVEN, ENTRY COST WOULD BE LESS THAN A PHYSICAL STOREFRONT, COST OF ACQUIRING CUSTOMERS WOULD BE LOWER.
MAJOR TRENDS IN ONLINE RETAIL 16-17
REMAINS THE FASTEST GROWING RETAIL CHANNEL, THE AVERAGE ANNUAL PURCHASE OF ONLINE BUYER CONTINUES TO INCREASE, ONLINE RETAILERS PLACE AN INCREASED SHOPPING EXPERIENCE