Chapters 1 and 2
The marketing concept?
All aspects of the business focus on the customer
Written document that articulates a firm's ethical priorities
Code of ethics
What not-for-profit organizations are known for supporting?
Community needs and service
Promoting environmentally sound products and practices to gain a competitive edge
Green marketing
Which statement best describes a written code of ethics?
Key part of formal ethics program
Timber, water, coal deposits, and solar energy are classified as?
Natural resources
Main purpose of a written code of ethics?
Provide guidance to help employees make sound ethical decisions
Works in tandem with a code of ethics?
Strong organizational culture
What is included in human resources overall?
The physical, intellectual, and creative contributions of individuals in the workforce
A nation's legal system is
The starting point for basic ethical standards
Four major categories of factors of production?
natural resources, capital, human resources, and entrepreneurship
How firms enhance customer satisfaction?
offer greater customer value