Chapters 1 and 2

The marketing concept?

All aspects of the business focus on the customer

Written document that articulates a firm's ethical priorities

Code of ethics

What not-for-profit organizations are known for supporting?

Community needs and service

Promoting environmentally sound products and practices to gain a competitive edge

Green marketing

Which statement best describes a written code of ethics?

Key part of formal ethics program

Timber, water, coal deposits, and solar energy are classified as?

Natural resources

Main purpose of a written code of ethics?

Provide guidance to help employees make sound ethical decisions

Works in tandem with a code of ethics?

Strong organizational culture

What is included in human resources overall?

The physical, intellectual, and creative contributions of individuals in the workforce

A nation's legal system is

The starting point for basic ethical standards

Four major categories of factors of production?

natural resources, capital, human resources, and entrepreneurship

How firms enhance customer satisfaction?

offer greater customer value