CIS 450 Final Exam
Wal-Mart's global supply chain has been criticized for all of the following except:
Failing to be efficient
Collaborative commerce systems:
Foster sharing sensitive internal information with suppliers and purchasers
Which of the following was the top online video site in 2015 in terms of number of viewers?
Google Sites
In 2014, Amazon engaged in a trade dispute with____ over the pricing of e-books.
Hachette
Which of the following is not a leading factor in changing the television industry?
Inability to attract customers to traditional products
Yahoo owns all of the following except:
Instagram.
Which of the following is not a typical barrier to the implementation of a private industrial network?
It requires the large network owners to give up some of its independence.
All of the following are potential benefits of B2B e-commerce, except:
Lower price transparency
Which of the following statements about the online newspaper audience is not true?
Most newspaper readers read the news using a combination of the Web, print and mobile.
Each of the following is a top six social network site in the United States except:
Myspace.
House of Cards is an online TV series developed by which of the following?
Netflix
Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?
Newsfeed
_____ accounted for the second largest amount of paid online content revenues in the United States in 2016.
Online video games
Which of the following is another name for a private industrial network?
PTX
Which of the following is not a risk or cost of Internet auctions?
Price transparency
________ are the fastest growing form of B2B e-commerce.
Private industrial networks
All of the following are solutions to the problem of high monitoring costs except:
Seller rating systems
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
Technological
When did the first online communities form?
The 1980's
Which of the following statements about the television industry is not true?
The current transition to the internet and especially mobile delivery of television is leading to a decline in traditional television viewing
Which of the following statements about e-sports is not true?
The e-sport audience is predominantly composed of females between the ages of 21 and 34.
Which of the following statements about online magazine publishing is not true?
The total magazine audience size decreased in 2015, due entirely to the growth of digital magazines.
Which of the following is a leading social network in Russia?
VK
________ has tentatively agreed to purchase Yahoo.
Verizon
The profit a seller makes at auction is a function of all of the following except:
Watch lists
Facebook owns ________.
Healthboards is an example of a(n) ________ social network.
affinity-based
All of the following are important trends in B2B e-commerce in 2016-2017, except:
growing emphasis on lowest cost supply chains.
Well over ________ of television viewers multitask while watching television.
80%
________ was/were the first step in the development of B2B e-commerce.
Automated order entry systems
Which of the following statements about B2B marketing is not true?
B2B marketing accounts for over 25% of the total amount spent on digital marketing and advertising.
________ is another name for transorganizational business processes.
Collaborative commerce
NeweffBusiness is an example of:
E-distributor
Which of the following primarily involves long-term sourcing?
E-procurement net marketplaces and industry consortia
All of the following are weaknesses of EDI except:
EDI lacks universal standards.
Which of the following streaming TV devices does not involve use of a remote controller?
Google Chromecast
Which of the following happened when newspapers used a print-centric business model?
Google launched its search engine.
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
Herd behavior
Which of the following is the fastest growing segment of media revenues?
Internet media
In 2015, Fortune 500 companies used ________ more than Facebook.
Which of the following statements illustrates the network effects that portals are subject to?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
Which of the following is not an example of a native digital news site?
USA Today
_____ refers to the feeling that one has paid too high a price for an item won at auction.
Winner's regret
________ is the largest online movie download distributor.
iTunes
Office supplies are an example of:
indirect goods.
EDI document structures are defined by:
industry committees.
TheSeam is an example of an ________.
industry consortium
The merger of media enterprises into powerful, synergistic combinations that can cross- market content on many different platforms is referred to as:
industry convergence.
All of the following are aspects of content convergence except:
language.
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
E-distributors:
make money by charging a mark-up on products they distribute.
Which of the following occurs first in the process of content convergence related to books?
media migration
Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2015?
online music
Which of the following newspaper audience platforms has the highest percentage of readers?
Magazine print advertising revenues are expected to ________ through 2020.
remain relatively flat
DRM refers to a combination of ________ for protecting digital content.
technical and legal means
Which of the following forms of media generate the most revenue?
television
B2B e-commerce websites:
tend to serve horizontal markets.
The amount of time visitors spend on a site is a measure of _____.
Engagement
Private industrial networks are direct descendants of:
Existing EDI networks
________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain.
Lean
Which of the following statements about the movie industry is not true?
Over 300 million Americans were expected to watch movies online in 2015.
After Google, the next portal/search engine site with the most unique visitors is:
Yahoo.
Which of the following is a method of inventory cost management that seeks to eliminate excess inventory?
just-in-time production
Zinio is an example of which of the following?
magazine aggregator
An example of an indirect good in the fast-food industry is:
paper napkins.
A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice.
practice network
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:
the release window.
On which of the following do users spend the least amount of time per month?
Facebook was the leader in U.S. ad spending revenues on social networks in 2016. What company earned the second most amount of spending revenue.
A(n) ________ supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies.
accountable
Which of the following is not one of the three defining characteristics of a portal?
auctions
The term BYOD refers to employees:
being allowed or encouraged to use their own mobile devices and laptops.
The technology used by early online communities was limited to mostly:
bulletin boards.
In 2016, e-book sales are expected to constitute about ____% of all consumer book sales.
25
________ has the highest share of the e-book market.
Amazon
Music streaming is growing at _____ a year.
30%
In 2016, the total amount of B2B e-commerce in the United States was approximately ______.
$6.7 trillion
Which of the following is a community of members who self-identify with a demographic or geographic category?
Affinity community
An _____ primarily serves businesses that buy direct goods on a spot purchasing basis.
Exchange
All of the following are benefits of auctions except:
Decreased price transparency
Which of the following statements about the music industry is not true?
Digital revenues accounted for less than half of all U.S. music revenues in 2015.
Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper?
Directly to a newspaper's home page
_____ is an example of a practice network?
Doximity
All of the following types of auctions generally involve single units except:
Dutch Internet
Which of the following types of auctions is most often associated with sellers that have many identical items to sell?
Dutch internet auctions
Analysts predict that B2B e-commerce in the United States will grow by 2020 to approximately:
$9 trillion.
Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:
1%.
What percentage of people read newspapers only on a mobile device?
5%
Around what percentage of the total United State population uses social networks?
70%
All of the following are examples of technology convergence except:
Amazon Books Publishing.
________ is an example of an e-distributor.
Amazon Business
Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?
Apple
Which of the following is an example of an e-procurement Net marketplace?
Ariba
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
Bid siphoning
An _____ provides an online catalog that represents the products of thousands of direct manufacturers.
E-distributor
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ____ costs.
Equipment
One partial solution to high monitoring costs is _____ pricing.
Fixed
Which of the following is a news aggregator app that organized stories in a magazine format, with content drawn from traditional media and social sites, and then reassembled in an east-to-navigate, personalized format for a mobile touchscreen environment?
Instagram is an example of:
General community/social network
Which of the following is not one of the top three players in e-book publishing?
Which of the following native digital news sites is owned by AOL?
Huffington Post
All of the following are potential benefits of B2B e-commerce except:
Increased product cycle time
An ____ serves businesses that primarily buy direct goods on a contract purchasing basis.
Industry consortium
All of the following are forms of collaboration among businesses except:
RFQs.
Which of the following is not a current trend in online content?
Readership of newspapers in print form continues to exceed online readership.
Which of the following is not one of the typical portal revenue sources?
Referral fees
Over the past five years, book publishing revenues have:
Remained stable
________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.
Shill bidding
One of the first online virtual communities was:
The well
________ is a method for ensuring that suppliers precisely deliver ordered parts at a specific time and to a particular location.
Tight coupling
Which streaming gaming channel was purchased by Amazon in 2015?
Twitch.tv
Electronic Data Interchange (EDI) began as a(n) ________ system.
document automation
Which of the following is the market leader in C2C auctions?
eBay
35. A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a ____ model
freemium
The New York Times introduced which of the following revenue models in 2011?
metered subscription
In 2016, which of the following comprised the largest segment of the online gaming audience?
mobile gamers
The term ________ refer(s) to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.
network effects
Which of the following was the most troubled (e.g., revenues) segment of the publishing industry in 2016?
newspapers
Cisco estimates that by 2016, mobile traffic will represent ________% of all business Internet traffic.
over 25
______ of procurement officers use auctions to purchase goods
over one third
The leading merchants of digital games are Apple's App Store and:
the Google Play store.
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.
watch list
Together Amazon and Apple account for ________ of the e-book market.
85%
Internet media revenue is about ____ of total entertainment and media revenue.
9%
_____ has the highest penetration of social network usage among the general populations.
North America
