CIS Chapter 9
Unfortunately, enterprise applications fail to meet expectations ________ percent of the time.
44% On average, ERP projects took an average of 17.4 months to complete, and 44 percent of the projects delivered 50 percent or less of the expected benefits.
In this video dramatization, Kevin describes which component of an ERP system that consolidates data from sales, marketing, and service departments?
Customer relationship management (CRM) systems consolidate data and information from sales, marketing, and customer service departments.
________ is the market leader in cloud-based CRM systems.
Salesforce.com Salesforce.com currently has more than 100,000 cloud-based CRM system customers.
Enterprise systems include ________ tools for analyzing overall organizational performance.
analytical -Managers can use analytical tools for using data captured by the system and examining overall organizational performance by creating more accurate sales and production forecasts. OK
Enterprise applications have drawbacks mainly because they ________.
are very expensive to purchase and implement Enterprise applications involve complex pieces of software that are very expensive to purchase and implement.
Determining the revenue produced by a customer and comparing the revenue to the expenses of acquiring and taking care of the customer is called ________.
customer lifetime value Customer lifetime value (CLTV) is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company.
Nike's distributors are ________ in the supply chain.
downstream Correct. The downstream portion consists of the organizations and processes for distributing and delivering products to the final customers. Next Question
The ________ strategy focuses on having components arriving exactly at the time they are needed.
just-in-time Just-in-time strategy focuses on finished goods being shipped as they leave the assembly line. This is very difficult in supply chain management, however, because of the uncertainties that can arise. OK
Enterprise applications include high ________, making it difficult to change vendors.
switching costs Given the complexity and costs associated with enterprise applications, it can be very difficult for an organization to switch vendors. This illustrates how important it is to make a careful decision during the selection process.
Who are the leading enterprise software vendors?
SAP, Oracle, IBM, Infor Global Solutions, and Microsoft These companies provide versions of enterprise software packages designed for small and medium-sized businesses and on-demand versions, including software services running in the cloud. Next Question
According to your reading, Coca-Cola implemented an SAP enterprise system to overcome a ________.
lack of standard, company wide business processes -This problem prevented the company from leveraging its worldwide buying power to obtain lower prices for raw materials. Next Question
A supply chain management system using a(n) ________ model bases production schedules on forecasts.
push-based In a push-based model, production master schedules are based on forecasts or best guesses of demand for a product. Next Question
An example of ________ includes a company being sold infrastructure as a service (IaaS) at the same time they purchased software as a service (SaaS).
- cross selling - Cross-selling is the marketing of complementary products to customers.
ERM software and CRM software
- differ as ERM software focuses on employee issues - In other words, CRM focuses on customers and ERM focuses on employees. Many of the processes however, are the same.
In an enterprise system, the integrated software modules that focus on labor costs and job skills are related to ________.
- human resources Enterprise systems related to human resources include job skills and labor costs. Next Question
A supply chain ________.
- links suppliers, manufacturing plants, distribution centers, retail outlets, and customers - A supply chain is a network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers. Next Question
Customer relationship management applications that track social networking data are related to the ________ aspect of customer relationships.
- service - Service aspects of CRM include call center data, Web self-service data, wireless data, field service data, and social networking data.
Nike's contract suppliers are _________ in the supply chain.
- upstream - The upstream portion of the supply chain includes the company's suppliers, the suppliers' suppliers, and the processes for managing relationships with them. Next Question
________ avoid the problem of having databases in areas such as finance, human resources, sales and marketing, and manufacturing that are not capable of sharing information.
-Enterprise resource planning (ERP) systems Enterprise systems (also known as enterprise resource planning systems) are based on a suite of integrated software modules and a common central database. The database collects data from many different divisions and departments in a firm. Next Question
One downside to complex enterprise software occurs when it ________.
-degrades system performance enterprise software is unusually complex and often degrades system performance. This can compromise the information and process integration of a system.
According to Panorama Consulting Solutions, in 2018, the average time to implement an ERP project is approximately ________.
17.4 months The average time to implement is 17.4 months with an average cost of 2.8 million dollars.
How do information systems support the activities in a supply chain?
By reducing inventory levels If a manufacturer had perfect information about exactly how many units of product customers wanted, when they wanted them, and when they could be produced, it would be possible to implement a highly efficient just-in-time strategy. Next Question
The acronym CRM stands for ________.
CRM stands for customer relationship management. The CRM focuses on improving interactions with past, current, and future customers.
Enterprise applications introduce _________ that describe how once a company adopts an enterprise application from a single vendor, it is very costly to change vendors, and the firm becomes dependent on the vendor.
switching costs . Your firm can become dependent on the vendor to upgrade its product and maintain your installation.
