com 2400 exam 3

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Paul Lazarsfeld's theory is known as

2 step flow theory media influence on people is not direct but through opinion leaders

in the repeated scanning of the image, the scanning should occur at least ------- for continuous motion to be captured and reproduced

24x per second

nielsen audio has divided the country into

290 radio markets

about how many years does the FCC usually issue a broadcasting license for?

8

the agency that collect music royalty fees from radio stations since 1923 is:

ASCAP

the company that introduced the portable Peoplemeter is

Arbitron

Who is given the task of interpreting the PICON standard in real life?

FCC

With the transmitter and receiver equipment that Marconi developed, one person could send his/her voice wirelessly over to the receiver across long distances.

False

The term telecommunication is adapted from which language?

French

What was the role played by Gutta Percha in the development of submarine telegraph?

Gutta Percha was the sap of tree that was used to insulate the iron wires used to build a submarine telegraph line.

What does a modem do?

It converts the digital data from a computer into an analog signal that can travel through telephone wires.

What is one of the advantages of a centralized network?

It is easier to add new nodes to the network

If Spectrum, the cable provider in Kalamazoo, removes WWMT, the CBS affiliate based in West Michigan and adds a CBS affiliate from South Bend to their lineup, what is likely to happen?

It will affect WWMT's business because they lose the Kalamazoo audience for CBS programs.

American navy is said to have been not very friendly to Marconi and his American Marconi company at first because:

Marconi company was a subsidiary of a foreign (British) company

What is the difference between the contributions to telecommunications by Fessenden and Marconi?

Marconi's telecommunication system used morse code to send messages wirelessly between distant points, whereas Fessenden developed the technology to send human voice between distant points.

what is the difference between NPR and PBS?

PBS is a non-commercial television network whereas NPR is a radio network PBS is not a program producer but NPR is

What is FCC's primary consideration when deciding on the frequency band's size and location to be allocated for a technology application like television?

Suitability of the waves in the frequency for the application & Public demand and popularity of the application.

what did joseph may discover in 1873?

That the element selenium produces electric current when exposed to light

If FCC had not established a national standard for television in the US, what could have happened?

We might have to buy separate television sets for each television channel.

Which company dominiated the telegraph business in the U.S. at the start of the 20th century?

Western Union

----- is a first run syndicated show

Wheel of Fortune

In Great Britain BBC competes for audiences with ITV which is supported by revenues from

advertisers

ADI stands for

areas of dominant influence

in the scanner developed by farnsworth the image inside the television camera by scanned by a

bean of electrons

the major television networks were viewed by 95% of the national television audience in the 1970s bu tnow it has decreased to

between 20-35%

Firefox, Chrome, Safari, and Microsoft Edge are all browsers that are free to download but what is a browser?

browser is a program that reads instructions in an HTML document and creates a webpage accordingly.

How did the first radio stations hope to make money through radio broadcasting?

by promoting an existing business

an argument against PBS receiving federal funds is that

cable channels like Discover and History channel are able to fund themselves from commercials. why can't PBS do the same?

the ----- theory said that watching scenes of media violence would reduce the aggressiveness of viewer since hostile feelings would be purged

catharsis. viewing violence allows us to indirectly get rid of our suppressed aggression

broadcast license defines the following parameter of the licensed station:

channel power of transmitter antenna location

broadcast license defines the following parameter of the licenses stations

channel power of transmitter antenna location

The type of switching in which a path is dedicated to a communication session or call is known as:

circuit switching

Justice Oliver Wendell Holmes tried to answer the question whether individuals have absolute 1st Amendment freedoms in Schenk vs. U.S. (1919) where he stated his _____ standard. According to Justice Holmes: "Expression should be punished when words are used in such circumstances that they will bring about the substantive evils that Congress has a right to prevent."

clear and present danger

What standard did Justice Oliver Wendell Holmes uphold in 1919?

clear and present danger

---- is the company that conducts audience research on web sites?

comScore

who is the leading internet rating company today?

comScore, Inc

why were community leaders against educational tv?

community leaders were afraid that local control over the school curriculum and administration would be lost

from where does a PBS member station receive the largest share of its funding?

community members

When an electromagnetic wave begins at zero strength, peaks to its amplitude, dips down to its negative amplitude and returns to the zero point, the wave said to have completed one ---------

cycle

Which of the following statements are true about the contributions of Fessenden and de Forest to telecommunication?

de Forest's invention of the Audion tube made it possible for wireless signals from far away to be picked up and amplified by the receiver so that the message was clearly received. & Fessenden developed the technology to convert human voice to electric signals that can be transmitted without wires. & de Forest used Fessenden's voice transmission technology and started one of the first experimental radio stations.

The word telegraph means:

distant writer

The person who invented FM radio broadcasting was:

edwin howard armstrong

The media is regulated by reason of two theories, scarcity theory and pervasive presence theory. In scarcity theory, what resource is scarce?

electromagnetic spectrum

Early predictions that, because of its decentralized architecture, the Internet will strengthen freedom and democracy worldwide, have come true to a large extent.

false

Ground waves are waves broadcast from ground stations to the satellites.

false

The ancient modes of telecommunication were independent of the transportation or travel systems of the time.

false

cosmic rays and x-rays travel faster than radio waves.

false

nielsen publishes their findings in the nielsen television index once a year

false

CPM means cost per medium to advertisers interested in diverse media buys

false - CPM is cost per thousand. M because Mille is latin for thousand

the ratings companies are owned and operated by a agency administered by broadcasters, advertisers, and the government

false - rating companies maintain their independence because they have to provide unbiased reports on audiences

television is considered a ____________ ___________ because in most households, there is one television set that family members use as a gropu

family medium

Who was the scientist who demonstrated the existence of an energy that emanates from the intersection of an electric field and a magnetic field and travels through space in the form of waves?

heinrich hertz

early theories of media effects

held the premise that media would 'shoot' beliefs like a bullet into people's minds

one of the disadvantages of VOIP is:

in case of power failure, your VOIP will not work emergency services may not be able to contact you the quality of service may be unpredictable

--------- is a form of electromagnetic energy that travels at the speed of 186,000 miles.

infrared rays & light waves & cosmic rays

Internet of things refers to:

interaction among devices without human intervention

the chief contribution of the NTSC was that:

it made recommendations on the technical standards for tv in the us

What function does MTSO (Mobile Telephone Switching Office) serve?

it switches calls from mobile phones to landline phones & it switches calls from mobile phones to other mobile phones & it monitors the relative strength of the cell phone signals

The business success of a broadcasting institution is based on:

its ability to attract a large segment of the target population to its shows on a regular basis

according to the 2003 regulation WLNF, cell phone users were allowed to:

keep their cell phone numbers when they change service providers

programs broadcast by non-commercial television stations are produced by:

member stations and independent program producers who receive funding from CPB

male counterpart of the midriff

mook

The difference between GSM and CDMA is that they use different methods of-----------.

multiplexing the signals

who termed tv a 'vast wasteland'

newton minow

Who termed TV a 'vast wasteland'.

newton minow - Fcc's chairman

who has the most influence on people's voting behavior, according to lazarsfeld?

opinion leaders. people in the community whose opinions you respect

the new generation of peoplemeters is called the

passive Peoplemeter

the business arrangements between broadcasters and advertisers are based on

rating reports

desensitization theory argues that television violence will result in

reduction in emotional responsiveness to violence greater acceptance of justified violence insensitivity to discrimination and poverty

------- was the Canadian inventor who succeeded in sending human voice and music wireless from a transmitter to receivers at a distance.

reginald fessenden

The band used for international radio broadcasting in the 1950s and 60s before the invention of satellites is known as:

short wave

why were teachers against educational TV?

teachers were afraid that they will lose their jobs

which consumer demographic is the msot sought after by advertisers?

teenagers

Which telecommunication technology changes one form of energy to another form of energy to transmit messages?

telephone

what was a major finding of paul lazarsfeld's study?

that most people did not pay much attention to the political campaign on media that the direct impact of television and radio programs on people was limited that there is no evidence of direct, powerful, and immediate effect of media as predicted by magic bullet theories

the electric signal generated in the television camera by the scanning process is superimposed onto a carrier wave. another way os saying the same thing is:

the carrier wave is modulated by the electric signal

copyright protection lasts for

the life of the author plus 70 years

radio waves are located at:

the lower end of the electromagnetic spectrum

according to George Gerbner, the more time a person spends watching tv

the more his/her world view resembles the tv portrayal of the world

PICON introduced by the Radio Act of 1927 is ------------?

the operational standard of broadcasting set by the radio act of 1927

PICON introduced by the radio act of 1927 is ---

the operational standard of broadcasting set by the radio act of 1927

the great body of research conducted into the link between television violence and subsequent aggressive behavior strongly suggests that

there is a consistent correlation between viewing violent tv programs and aggressive tendencies

The difference between geostationary satellites and geosynchronous satellites is:

there is no difference between geostationary and geosynchronous satellites

Who is credited as the inventor of the World Wide Web?

tim berners lee

The function of a transponder in a satellite is to:

to receive a signal from an uplink & to amplify the signal from the uplink & to change the frequency of the signal from the uplink

Broadcasters set the advertisement rates for each program based on the size of its audience.

true

Cell system developed by AT&T enables cell phone companies to re-use frequencies in adjacent cells.

true

grand rapids-kalamazoo-battle creed's designated market area for tv was ranked 39th last year

true

indecent content is protected by obscenity is not

true

rating is the percentage of households watching a channel compared to all the people who had the option to watch said channel

true

if broadcasting is seen as a commercial activity, we can argue from the constitution that government has the right to regulate broadcasting

true - because constitution gives congress right to regulate interstate commerce

The first amendment protects us from 'prior restraint' this means:

we are protected from any government action that prevents us in advance from saying, showing or publishing something

the first amendment protects us from 'prior restraint' this means:

we are protected from any government action that prevents us in advance from saying, showing or publishing something

When did the bandwidth of the regular landline telephone network become inadequate to access the Internet?

when people started downloading high resolution graphics, music and movies from the Internet.

As a member of WMU academic community, you get free access to the internet. So then, who is your ISP?

wmu

the following is an example of a decentralized network:

world wide web

iconoscope was developed by

zworykin


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