COMM 230 Final

when you reason in a persuasive speech from a general principle to a specific conclusion, you are using what?

reasoning from principle

to create common ground with an audience in the introduction of a persuasive speech what should you do?

show the audience you share their values

definition of logos

- evidence and reasoning - evokes cognitive/rational responses

what are the 3 basic issues whenever you discuss a question of policy?

- if action should or should not be taken

when does the action step come in Monroe's motivated sequence?

- last - after visualization

3 types of questions/claims that give rise to persuasive speeches are what?

- question of fact - question of value - question of policy

know the ethical obligations persuasive speakers have

- support audience to make free and informed choices - use factual info - be genuine - if goals are ethically sound, use ethical methods to persuade

know the definition of question/claim of fact

- true or false assertion - 1 view of facts - opinion supported with research

The order of steps in Monroe's Motivated Sequence is

1.) attention 2.) need 3.) satisfaction 4.) visualization 5.) action

know the definition of Monroe's motivated sequence

5 steps of organizing speeches to create immediate action using psychology

definition of value

???

what do you infer when reasoning analogically?

???

definition of pathos

Aristotle's name for emotion appeals (passion)

know the definition of ethos

Aristotle's word for credibility

which organizational pattern is especially effective for persuasive speeches that seek immediate action by listeners?

Monroes motivated sequence

definition of fallacy

an error in reasoning

meaning of slippery slope fallacy

assuming 1st step will lead to later steps that can't be prevented

the appeal to novelty assumes what?

assuming something now is automatically better than old

definition of appeal to tradition fallacy

assuming something old is automatically better than something new

when is it especially important for a persuasive speaker to establish common ground with the audience?

at the start

definition of ad hominem

attacking person rather than dealing with real issues

meaning of bandwagon fallacy

because something is popular it is good/correct

what are the 2 most important factors affecting the credibility of a persuasive speaker?

competence and character

be able to identify an example of problem-cause-solution

define problem, reason for problem, solution to problem

when giving a persuasive speech to an audience that opposes your point of view, it is especially important that you use what to answer their objections to your views?

emotional appeals

know what covers a multitude of public speaking sins

enthusiasm

the 2 most important factors that affect the credibility of a persuasive speaker

ethical

definition of red herring

irrelevant issue diverting attention from actual subject

know the definition of visualization in Monroe's motivated sequence

motivate audience to adopt a view

what are the 3 basic issues whenever you discuss a question/claim of policy?

need, plan, and practicality

what kind of speechmaking is the most complex and the most challenging?

persuasive

be able to identify an instance of persuasive speaking

persuasive speaking examples

definition of target audience

portion of audience speaker most wants to persuade

definition of policy

principle

if you give a persuasive speech advocating a change in policy, your main points often will fall naturally into what type of order?

problem-solution

be able to identify which statement is most clearly directed at the practicality issue in a persuasive speech on a question of policy

think it is doable/helpful

Definition of reasoning

thinking of something in a logical way