COMM 230 Final
when you reason in a persuasive speech from a general principle to a specific conclusion, you are using what?
reasoning from principle
to create common ground with an audience in the introduction of a persuasive speech what should you do?
show the audience you share their values
definition of logos
- evidence and reasoning - evokes cognitive/rational responses
what are the 3 basic issues whenever you discuss a question of policy?
- if action should or should not be taken
when does the action step come in Monroe's motivated sequence?
- last - after visualization
3 types of questions/claims that give rise to persuasive speeches are what?
- question of fact - question of value - question of policy
know the ethical obligations persuasive speakers have
- support audience to make free and informed choices - use factual info - be genuine - if goals are ethically sound, use ethical methods to persuade
know the definition of question/claim of fact
- true or false assertion - 1 view of facts - opinion supported with research
The order of steps in Monroe's Motivated Sequence is
1.) attention 2.) need 3.) satisfaction 4.) visualization 5.) action
know the definition of Monroe's motivated sequence
5 steps of organizing speeches to create immediate action using psychology
definition of value
???
what do you infer when reasoning analogically?
???
definition of pathos
Aristotle's name for emotion appeals (passion)
know the definition of ethos
Aristotle's word for credibility
which organizational pattern is especially effective for persuasive speeches that seek immediate action by listeners?
Monroes motivated sequence
definition of fallacy
an error in reasoning
meaning of slippery slope fallacy
assuming 1st step will lead to later steps that can't be prevented
the appeal to novelty assumes what?
assuming something now is automatically better than old
definition of appeal to tradition fallacy
assuming something old is automatically better than something new
when is it especially important for a persuasive speaker to establish common ground with the audience?
at the start
definition of ad hominem
attacking person rather than dealing with real issues
meaning of bandwagon fallacy
because something is popular it is good/correct
what are the 2 most important factors affecting the credibility of a persuasive speaker?
competence and character
be able to identify an example of problem-cause-solution
define problem, reason for problem, solution to problem
when giving a persuasive speech to an audience that opposes your point of view, it is especially important that you use what to answer their objections to your views?
emotional appeals
know what covers a multitude of public speaking sins
enthusiasm
the 2 most important factors that affect the credibility of a persuasive speaker
ethical
definition of red herring
irrelevant issue diverting attention from actual subject
know the definition of visualization in Monroe's motivated sequence
motivate audience to adopt a view
what are the 3 basic issues whenever you discuss a question/claim of policy?
need, plan, and practicality
what kind of speechmaking is the most complex and the most challenging?
persuasive
be able to identify an instance of persuasive speaking
persuasive speaking examples
definition of target audience
portion of audience speaker most wants to persuade
definition of policy
principle
if you give a persuasive speech advocating a change in policy, your main points often will fall naturally into what type of order?
problem-solution
be able to identify which statement is most clearly directed at the practicality issue in a persuasive speech on a question of policy
think it is doable/helpful
Definition of reasoning
thinking of something in a logical way
