comm 280 final
Cloud privacy implications - Google and Gmail
1. Data collection increased 2. Scanning of messages in part for providing service for free 3. Trade off privacy for better advertising?
Cloud benefits
1. Freedom to switch Internet providers & retain email acct. 2. Global --> data capable devices, availability on any device anywhere 3. Device irrelevance- switch computers, add devices without issue 4. Rapid software development/release cycles- Email functionality could be enhanced without the distribution/installation challenges associated with legacy software products.
Line - Japanese
one of the fastest growing messenger products in the world with support across iOS, Android, PC and Mac devices. Free voice and video calls anytime, anywhere § Store messages, photos, and videos § Instant messaging with stickers and location data § Group chat § Full-‐‐featured social networking - posts, comments Why Care- A feature-‐‐rich product with broad market appeal § Possibly a view into the next "platform" for social media § Over 600 million worldwide users
3D printing materials and benefits
-utilizes a process called "Additive Manufacturing". - construct an object in layers. utilizes less material than subtractive manufacturing -Component materials include: metal (gold, silver, titanium, steel), plastic, porcelain, wax, even chocolate and sugar! -heated to form shape-light/laser
GoPro story and implications for traditional media companies
A former surfer and self-described adrenaline junkie, Woodman successfully turned his passions into a multi-billion dollar business. After a failed startup, Goes around world surfing- straps camera to his arm with rubber bands - Idea for GoPro GoPro is the top-‐‐ranked brand channel on YouTube, GoPro will award up to $5 million per year to content creators, GoPro has partnered with Alphabet- capture VR -tough times for GoPro
Image, Audio, Video formats
Image -JPEG, GIF, BMP, TIFF, PNG audio - Analog, CD, MP3 video - Container, Compression, Codec review the unique characteristics and understand the intended use cases for specific formats. For example, why would it be a bad idea to use a BMP image for a web site? study from #2
Acquisitions - who bought whom and for how much?
In April 2015, LinkedIn acquired of Lynda.com for approximately $1.5 billion. connection between users In July of 2012, Microsoft acquired Yammer for $1.2 billion. synergy - look at Yammer 4 year stats
Internet impact - from DSL to balloons
Internet connectivity has changed dramatically with the transition from analog to digital (IP) networks. Technology has evolved beyond DSL/ASDL lines and modems(AOL sound) and can now provide internet connectivity via a network of balloons. There is no longer a need to route data over voice networks as ISPs now offer a digital connection to subscribers.
Millennials
Facebook top app but becoming less used/important, Instagram and Snapchat rising, Always have smartphone with them (first thing everyday) and use it for more than 2 hours per day, majority use camera once a day or every other day for social media purposes
Difference between FDMA/TDMA/CDMA networks classroom analogy
Frequency-division multiple access (FDMA) Conversation is transmitted over a dedicated frequency for each direction - A classroom is dedicated for one class. No other classes can be taught in this classroom. Time-division multiple access (TDMA) Each conversation is broken into packets, which are sent sequentially, along with other conversations, over a single selected frequency - A classroom is used for a specific period of time. When one class is finished, another class can begin. Code-division multiple access (CDMA) A conversation is broken into individual packets, each stamped with an identity code and sent out over a spread spectrum of frequencies - Multiple classes can be taught in the same classroom at the same time. You only "hear" your intended class and have the ability to filter out the noise from the other classes.
Half/Full Duplex and Multiplex communication
Half duplex -One way, Walkie talkie, Push-to-talk Full duplex - 2 way communication, Transmit/Receive, Simultaneous talking/listening multiplex - Multi-way communication, Multiple transmits & receipts on the same wire, Simultaneous talking/listening across multiple parties Concurrently
Healthcare, Automotive and Airline use cases
Healthcare- issues(baby boomer age, cost of Rx, disabled children, prosthetic limb needs) may be addressed through 3D printing- bionic ear, the ability to offer products that are unique and personalized for a specific patient. anti-seizure medication that can be tailored to individual patients and prosthetic arm for boy born with birth defect - $350 Automotive/Airline - significant benefits and substantial savings. Consider the number of unique parts that are needed to produce a car or airplane. In addition, consider the maintenance and repair costs for these complex machines. Ford new car parts, GE airplane parts Local Motors - developed the LM3D Swim. Roughly 75% of the car will be 3D printed, including the body panels and chassis. Rolls‐Royce has recently completed a test flight with 3D printed parts. Rolls‐Royce has estimated that 3D prin:ng has sped up parts manufacturing by one third.
Evolve or become obsolete
History clearly illustrates that technology companies who do not continue to innovate, face the risk of becoming obsolete. The subscriber migration away from MySpace and AOL was swift and relentless. Some tech analysts have pondered whether Twitter will be next.
3D Revolution: Local Motors Wants to Print You a Car You Can Actually Drive
John B. "Jay" Rogers is the president, CEO, co-founder of local motors, likely be one electric powertrain in a chassis. LM3D Swim just not tires, battery, Ford within 5 years more 3d
Minecraft modding and educational opportunities
Modding has also been introduced as an educational tool. Mod Design 1 provides young students with the opportunity to learn Java and create a new mod for Minecraft. Mod edu also been embraced by higher education. The Digital Media Academy has partnered with over 20 higher education institutions to offer a 1-week camp for teens
Reading Assignments
READ!!!!!!
Cloud-based products
What began with personal email accounts, quickly matured to include consumer and enterprise products that leveraged cloud computing concepts. -Dropbox -Shared files that are accessible across multiple devices Evernote-Everything you write (project plans, meeting notes, etc.) stays with you everywhere you go Google Docs- Create and share Documents, Presentations, Spreadsheets, Forms, and Drawings Sales Force- Became the global leader in providing cloud-based, Customer Relationship Management (CRM) solutions
Concept of spectrum reuse
The initial FCC spectrum allocation bandwidth requirements, and ultimate desire to provide nationwide coverage placed a premium on spectrum conservation. As such, wireless carriers deployed network configurations that allowed them to reuse frequencies -range - the range of a cell tower is approximately 10 miles. -No coverage gaps - the use of a hexagon grid structure allowed carriers to provide seamless coverage and minimize dropped calls. -Minimize/Reduce Interference -by utilizing non-adjacent cells, frequency interference was minimized.
Potential implications of 3D printing
implications for "traditional" providers: print out shoes, phone case rather than buy them from traditional companies. Yoda -print out things with ownership rights like Yoda- Disney will not be too pleased
Freemium business model
model whereby base functionality is free and members can choose to pay a premium for advanced features/capabilities. LinkedIn
What are the benefits of using a packet switched network?
offers scalability and resource utilization benefits.
Wireless transition from analog to digital
the wireless industry evolved from analog service (voice only) to digital service (voice and data). *look at story on 10/5 slide
Gaming market
$99.6 billion industry, Gaming consoles highlight technology convergence (media player/gaming device) but also create an opportunity for vendors to offer differentiated products. Microsoft, Sony, Nintendo, and Valve all support Call of Duty Black Ops II. However, Nintendo tends to have a stronger focus on the Youth (10 and under) market whereas Microsoft & Sony offer a number of games for the Mature (17+) market. Look at slide of stats -11/30
Legacy software development/limitations
***Development - look at example 10/17 ask Norloff - Legacy software development refers to the Microsoft/Best Buy example we walked through. Limitations - Microsoft Ex: 1. Software development cycle-how long it takes to develop a new software release 2. Multiple products within Microsoft Suite- the coordination of development cycles across multiple product lines (Word, Excel, Powerpoint, etc.) complicates the overall development timeline 3. Development of one product could be adversely impacted for the good of the overall release- lack of new features/product enhancements for a specific product. 4. Software physically distributed and loaded onto computer- upgrades across the consumer base are inconsistent and version control becomes a challenge
FTC recommendations to address IoT challenges
*1. Ubiquitous data collection - personal information, habits, location, and physical condition. 2. Potential for unexpected uses of consumer data that could have adverse consequences 3.. Heightened Security Risks- inadequate security increases risk that data can be collected and transmi@ed.
Consumer Social Media companies
-Facebook established market leadership and hasn't looked back. They've stayed aggressive and acquired emerging companies/ competitors to maintain a leadership position -Twitter has enjoyed market success and grown through product acquisition -Companies promoting both T and F -Google+ has quietly achieved market success despite very little promotion/advertising. Can they successfully gain market share and hold off new competitors? SnapChat- This messaging-centric company has demonstrated tremendous growth. Can they challenge Facebook & Twitter?
VoLTE unique product capabilities
-Network upgrades are most meaningful when they coincide with the introduction of new products and services. Product: HD Voice- he best voice quality available, allowing wireless phone calls to rival the landline experience. Product: Video Calling- initiating a video call directly from the contact list, FaceTime Product: Call Switching- instantly switch from a voice-only call to a voice and video call. Benefit- Lower power consumption- the reduction in power consumption during inactive periods- 40% power savings Benefit - Interactive Services- additional data traffic (messaging/video) can be sent to utilize available bandwidth.
VoIP Limitations
-Voice Quality - insufficient bandwidth and dropped packets (due to burst periods) can adversely impact the quality of the voice signal. § Power Requirement - VoIP calls require a power source. Traditional landline phones (not cordless) will still function properly when there is a loss of power. § 911 - one of the most common complaints with VoIP is that there isn't native E-911 access due to its global nature (remember our discussion on phone number elements?) § National Security - some have expressed concern that calls/information can be hacked and therefore pose a risk to national security.
Mary Meeker Internet Trends data
6+ of Top 10 most used apps globally = Messaging Apps and lots of Facebook apps Messaging Apps ->significant app sessions
Internet adoption statistics
84% of American Adults Use the Internet- up from 52% in 2000 Young Adults(96%) Are Most Likely to Use The Internet, but Seniors Show Faster Adoption Rates(58%) While Less-Educated Adults Are Catching Up, Their Internet Adoption Rates Are Still Below Those of College Graduates Those In Higher-Income Households Are Most Likely To Use Internet
AWS Virtuous Circle
AWS = Amazon Web Services - Six Main Benefits of Cloud Computing with Amazon Web Services: 1. Trade Capital Expense for Variable Expense - pay as you consume resources 2 Lower Variable Expense - companies are unable to match AWS' prices due to their scale 3 Capacity When Needed - taking the guesswork out of scaling a business, scale up or down as needed 4 Dramatically Increase Speed & Agility - from 6-20 weeks to add a single server to provisioning hundred/thousands of servers in minutes. This leads to greater experimentation and innovation. 5 Resource Utilization - spend resources on developing differentiated products and services, not infrastructure 6 Global - provide a global solution in minutes with 9 AWS regions all over the world
Create, Edit, Engage framework
All goes back to consumer - look at diagram Create How was your content created? What are the file types/sizes? How do you want the content consumed? Edit - How should you edit the content to reach your audience (consumer)? Engage - How do I want to engage my audience (consumer)?
Google Project Glass (renamed Aura)
Another interesting example of the unique content generating opportunities that exist with emerging technology. Google Glass began in 2012 and was made available for purchase in 2013. In January 2015, Google made the decision to stop selling Google Glass. While many skeptics concluded this was a failed venture, there are a number of indicators that suggest Google will return with a much stronger product offering: § Google acquired Nest in 2014 for $3.2 billion. § Ivy Ross joined Google in 2014 from Art.com and will be the head of the Aura development team. -Google hired a number of amazon smartphone engineers to work on the Aura team
3 elements of Digital badges
Badge Issuer - Creates creden<al to demonstrate mastery of a skill/achievement - Creates a set of competencies or curriculum and assessments - Determines badge criteria Badge Earner - Individuals who are learning and want to demonstrate a complete picture of their skills and accomplishments to various audiences Badge Consumer - Formal and informal educa<on providers, individuals, employers that have a need for people with the skills and achievements symbolized by a badge
Badge considerations
Badge Issuers- how can credibility validate the merits of the Digital Badge? Earner - how can an individual have confidence that a Digital Badge offered from multiple Badge Issuers has a consistent set of tasks, performance metrics and overall rigor Mozilla has done well so far, but will their open standard be adopted globally or will individuals need to assess multiple, competing technology standards before adopting a solution? The security of the Internet and cloud. How can Digital Badge repositories ensure that consumer data is safe and secure? The more information disclosed by an individual increases the risk of a data breach. *Credibility, Confidence/Equality, Adaption, and Security
Content creation and distribution with IP networks
Benefits -Upload music and distribute directly to consumers (no need to sign with a record label or use a recording studio) -Create/edit music any time or place. Unlimited revision possibilities and 24x7 accessibility. -Utilize Soundcloud to begin building your community. Partner, Pro, and Premier product tiers allow musicians to add capabilities as needed.
'Skyrim' And 'Fallout 4' Will Get Mods On PS4 After All, But There's A Catch
Bethesda dropped some bad news After promising mod support for the console versions of Skyrim: Special Edition and Fallout 4, we have long been ready to offer mod support on PlayStation 4, Sony has informed us they will not approve user mods the way they should work: where users can do anything they want for either Fallout 4 or Skyrim Special Edition, Bethesda announced this week that mods will, in fact, be coming to PlayStation 4. Just not exactly how we'd hoped. Mods on PlayStation 4 will allow you to modify and create your own content by using our Creation Kit, not be able to upload external assets with your PlayStation 4 mods, but you will be able to use any assets that come with the game, as most mods do no other mods that might get Sony in trouble with parents.
Compatibility challenges
Compatibility challenges occur across application development platforms (iTunes/Google Play), software development platforms (Microsoft/Apple), and gaming platforms (XBox, Nintendo). File transfer considerations need to be taken into account when you develop, distribute, and consume content.
Container, Compression, Codec
Container - Bundles the audio and video files into one package, Chapter info, subtitles, language support and metadata, Executable commands run to deliver various content types - Sampling options- .MKV, Mp4, Quicktime Compression - Similar to audio, lossy and lossless options ( though file sizes indicate lossy is most common), Blu-ray film is less than 50 Gb, 2 minute 4k move trailer is over 160 Gb Codec - Similar to telephony, a codec is a coder/decoder for audio & video content, Compresses and decompresses audio & video content as needed, Incorrect codec use can lead to compatibility issues
Digital badges
Credentials that represent skills, interests, and achievements earned by an individual through specific projects, programs, course, or activities.
Facebook dominance - how have they evolved?
Demonstrated the ability to scale and adapt to market changes Scalability - Q316 report indicated there were 1.18 billion Daily Active Users (only 178 million in US & Canada) Mobile - Q316 report indicated 1.06 billion mobile-‐‐only monthly active users Messenger - Messaging product or development platform to compete with iTunes & Google Play? Revenue Generation - Q316 report indicated over $7 billion in revenue ($6.8 from Advertising) Two strategic acquisitions: (1) Instagram in 2012 for $1 billion and (2) WhatsApp in 2014 $19 billion. Could not acquire Snapchat Look at stat slide
How does a wireless device connect to a network?
Device listens for network SID which provides one Device Sends Registration Request to MTSO finds location and frequency info which sends back frequency info from control center
Telephony impact - from landline to VoIP
IP networks have also impacted how businesses and consumers place a phone call. Gone are the days of rotary phones, switchboard operators, and the AT&T monopoly. The transition from analog to digital has eroded the number of landline subscribers and introduced new competitors - Vonage, RingCentral, Net2Phone
The impact Smartphones have had on application development
IPHONE- very popular launch iTunes - the success of the iPod established the foundation for content distribution via iTunes. Apple leveraged iTunes to distribute mobile apps. § Consumer Driven - consumers ultimately dictated the success or failure of a mobile app. The walled gardens created by the carriers were quickly made obsolete. § Carrier Marginalization - with the launch of the iPhone, for the first time in wireless history, subscribers left their carriers for AT&T.....because of the device, not the carrier. Google introduced the Android operating system - an open development environment for mobile. Android apps are distributed through Google Play. -iPhone currently accounts for 63.24% of apple's revenue In 2016 iPhone revenue went down 23%
IPv4 versus IPv6
IPv4 supports 32-bit addresses (translating into roughly 4.3 billion IP addresses). IPv4 has been in place for more than 30 years. - The American Registry for internet Numbers had to turn down a block of IP addresses because they ran out of numbers IPv6-solution to IPv4, IPv6 can support 128-bit addresses (translating into roughly 3.4 x 1038 addresses).IPV6 offers limitless potential for connected users
IaaS
Information as a Service- Notable Comments 1 AWS: Has hundreds of customers operating at petabyte (PB) scale, with some exceeding 100 PBs (1 PB equals 1,000,000 GB). However some consider pricing to be complex. 2 Microsoft: Established brand with existing purchase and support agreements. However, third-party integration challenges (especially if the third-party offers competing products). 3 Google: Price leader with the lowest capacity costs. However, Google storage is only available in three regions which may not meet data residency requirements.
Lossy versus Lossless compression
Lossy - reduces the size of a file by permanently eliminating data. When the file is uncompressed the data loss may be noticeable Lossless - all of the data associated with the file is maintained during compression. All of the data is restored when the file is uncompressed.
Cellular Network Elements
MTSO - Mobile Telephone Switching Office. Behaves similar to the the Central Office in a PSTN. As such, the MTSO is the heart of the cellular network. § MSC - Mobile Switching Center. Responsible for routing the mobile calls (mobile to mobile and mobile to landline). Billing information is typically captured by the MSC. § Control Channel - only carries cellular system data. Primarily responsible for call setup. There is a forward and reverse control path between the base station and handset to set up the call. § Voice Channel - paired frequencies that handle the call traffic (voice and data). Similar to the control channel, the voice channel has a forward and reverse path.
Mozilla's OpenBadges initiative
MacArthur Foundation has supported to drive awareness and adoption of Digital Badges. - Mozilla Open Badges are not proprietary - they use free software and an open technical standard - Open Badges have important data built in that links back to the issuer - Individuals can earn badges from multiple sources, both online and offline - Open Badges are portable and can be collected within the Mozilla Backpack
Leading global apps and characteristics
Messaging apps are having rapid growth rates, Top apps - Facebook, WhatsApp, Facebook Messenger -Banking and Financial services have provided a new growth opportunity for messaging apps Messaging apps provide customer add on services with app like food, taxi, payments, games, video, etc.
Minecraft
Minecraft clearly demonstrated that superior graphic capabilities are not a prerequisite for success. One could reasonably argue that Minecraft is one of the most popular games to emerge in recent memory. Developed by Mojang AB Focus was to promote experimentation and offer a canvas players to use their imagination § The PC version of the game has been downloaded over 100 million Times § In November of 2014, MicrosoR acquires Mojang for $2.5 billion also allows players to modify the game
modding
Modding allows users to create game modifications to enhance the user experience. Consider the following example of a Rope Bridge Mod- Minecraft - Mod allows users to easily cross large chasms § Avoid enemies on lower levels § Users must have MinecraR Forge installed § Download the mod and install to activate
New social media companies - who are they and why should we care?
Next 5 slides
The difference between HSPA+ and OFDMA
Orthogonal Frequency Division Multiple Access- uses two- dimensional resource scheduling Both LTE and WiMAX utilize -4g High-Speed Packet Access - Both AT&T and T-Mobile marketed HSPA+ as 4G until they began deploying their LTE networks., Upgrade 3G systems while migrating towards 4G and not having to create new network
VoIP - use cases
PC-to-PC - a scenario where two PCs connected to the internet would leverage audio capabilities within the device and initiate a VoIP phone conversation. § PC-to-Telephone - a scenario where a PC would dial a telephone (IP or analog) and initiate a VoIP conversation. § Telephone-to-Telephone - a scenario where two telephones (IP and/or analog) initiate a VoIP conversation.
What are the core elements of the Internet and what do they do?
Physical, Transport, Application and Content Layers Physical - Wired: Cable, DSL, Ethernet Wireless: Cell phone, Satellite, WiFi Transport-How the information will be transmitted DNS, TCP/IP Application: The applications used by businesses and consumers - Email, IM, Facebook, Twitter, Instagram Content - The actual content that is transmitted - Text, Image, Audio, Video
Thought-provoking Internet initiatives
Project Loon- Google, provide internet connectivity via a network of balloons travelling in the stratosphere, Designed to connect people in rural and remote areas, help fill coverage gaps, and bring people back online after disasters Internet.org- Facebook, provide internet access to two-thirds of the world's population at affordable prices. the future economy will be a knowledge economy, make basic internet services affordable so that everyone with a phone can join, Challenges Net Neutrality- Facebook benefit OneWeb- to provide internet connectivity to remote regions of the world. utilize 648 satellites to enable affordable access, a coverage footprint over the entire planet
VoIP Benefits
Save money- reduces local and long-distance charges due to IP delivery of signal Simplified Network- businesses can utilize one network for voice and data communications Scalability- it is very simple to add/remove additional devices to the network Portability- easy to take phone system's features with you Global- your ability to communicate is no longer constrained by geography. Anyone with an internet connection is a potential communication partner
Heard -SF
Seeking to redefine how content is distributed and consumed by users. Uses a proprietary badging system to verify facts about users to help dynamically match content. -System uses reputation, performance, and feedback signals to match content to users § Badging system helps users make trust decisions about content § Users an attach badges and profile information on each post or comment § Does not use friends, followers or search Why should we care? § An interesting application of badging & May streamline the distribution and access to relevant content - Facebook newsfeed busy
Why has the Internet been successful and vulnerable?
Some of the main reasons point to the over-arching philosophy of the Internet and the addressing scheme that was implemented. - Ownership, Scalability, Simplicity, Openness unfortunately openness and anonymity of the internet has created issues of vulnerability including DDOS attacks
Video impact - who are the disruptive innovators?
The way in which video is created, distributed and consumed is changing, disrupting the traditional (commercial-based) revenue models employed by legacy television networks. Innovators - GoPro, Youtube, Netflix, Sling Also Audio -Sound City->Soundcloud, GooglePlay, Spotify,
Implications of mobile phone usage
There are implications for developer, consumers, content owners, and content distributors.
3D design software and Maker Commons
Tinkercad is an innovative 3D design and 3D printing tool that allows users to create new design concepts and bring them to life using 3D printers. This tool is browser- based and is free to use. Maker Commons, a university-wide initiative to enrich the teaching and learning experience. Penn State students, faculty, and staff have open access to a 3D printing service that allows users to print on-demand. Create new designs on Tinkercad, send design to Maker Commons-prints designs-notifies you
Twitter still might save Vine by selling it
Twitter is currently vetting multiple term sheets from companies offering to buy Vine, and hopes to make a deal soon large # of bids some from Asia - Line rumored Less than $10 mill offers still benefit twitter - Vine content plays instantly in the Twitter stream, bolstering its current parent company's quest to serve more video that could attract user engagement. also looking to get rid of Vine to cut costs. Brands who pay creators to promote their products in Vines might also buy ads on Twitter to show those Vines to more users. mourning vine increased interest -importance of old vines
If Twitter killed Vine, Wall Street was the accomplice
Twitter listened to Wall Street -Vine going to be shutdown, Vine never featured a powerful tool for advertisers. Like Vine, Twitter does a relatively specific thing for a specific audience Wall Street won't accept Twitter's limitations, and the pressure has produced something of an identity crisis for the company, as its tries bigger and bigger gambles to become less Twitter-like - lifestreams, Twitter had to cut dead weight to become wall St fit
Creating personalized content
User-generated content has been increasing across audio, video, and gaming environments. UGC video quality better than traditional media. Twitch UGC for gamers, UGC audio growing as well - Soundcloud - majority from creators not right-holders(People sampling) Read over 11/14 audio software
VoLTE and its unique product capabilities
Voice over LTE- routing voice traffic over an IP network, similar to VoIP but with a mobility element. Scalable/Reliable-essential for a carrier to offer a high-quality voice experience to millions of subscribers. Efficient- migrating voice traffic to LTE offers efficiency gains for carriers
VoIP -
Voice over internet protocol -Facilitates the transmission of digitized voice over an IP network.
WANELO -SF
Want Need Love, They provide access to a diverse array of products through their desktop & mobile app. Funded despite 40 rejections from investors, Access to 550,000 stores, big brands and boutiques § Over 30 million products to view/purchase, Search and follow favorite stores, Thousands of new products posted every day Why Care -Applies social elements (comment, like, share, etc.) to a retail environment § Direct to consumer model for buyers and sellers, Diverse/eclectic product offerings
IoT - what is it and what are the opportunities?
Watch video- extends this concept and facilitates the connection of a broad array of everyday devices to the internet, enabling data collection and management via software and/or smartphones (Network Connectivity.)
Enterprise social media apps
Yammer is another terrific example of the value generated through enterprise-focused social media applications. Founded in 2008, Yammer also implemented a freemium model and grew to almost 4 million registered users over a four year period. Even more impressive, approximately 20% of those users (800,000) paid for the company's premium services. Some Yammer features include: § Create Public/Private groups § Instant message/follow users § Share files § Conduct polls § Post group notes § Par>cipate in group conversa>ons § Offer praise to individuals§ Post announcements
Bubbly -India
a growing social networking company. Create voice posts with filters and effects § Follow celebrities, sports stars and listen to their real voice, Why Care- the product has grown to reach over 40 million users, Support for smartphones and traditional devices, popular celebrities from Asia and UK are using it App has surpassed 500,000 downloads
Facebook built another Snapchat clone specifically for emerging markets
a standalone ephemeral picture and video messaging app — complete with face-distorting masks — that looks almost identical to Snapchat. Before Facebook's attempt to create a legitimate Snapchat competitor flopped. Flash, was built by Facebook's growth team specifically for emerging markets where Wi-Fi is scarce and connectivity is weak. Facebook boasts that Flash is "less than 25 MB" in size, or roughly one third as big as Snapchat's Android app on Google's new Pixel phone. Facebook is trying to beat Snapchat to emerging markets, where it doesn't already have a stranglehold on potential users. -markets like Brazil (launched there) and India
Twitter - linked to Facebook but very different company
also grown impressively but has not quite evolved into a development platform or achieved the scale of Facebook different product mission -To give everyone the power to create and share ideas and information instantly, without barriers- does 140 characters limit twitter -acquiring companies, most notably video sharing company Vine in 2012. It was reported that the Vine acquisition price was $30 million. Look at Vine stats Vine Update: Being shutdown - is twitter being acquired?
GoPro Suffers Big Setback With Recall Of Its New Karma Drones
because of a technical glitch that caused some to lose power while flying. recalled roughly 2,500 Karma drones, marking a huge setback for the company, which had banked much of its turnaround on their success. GoPro has had a tough time this year with layoffs and declining sales only 2,500 drones indicates that they haven't been a big hit with consumers.
Landline limitations
can occur during a telephone conversation. Some of the most common causes for errors include the following: Propagation Delay - Actual time it takes for a signal to travel long distances causes a noticeable delay from transmitter to receiver Attenuation - Signals quality over long distances Impedance - Measure of total opposition that a circuit presents when alternating current is applied Talker/Listener Echo - Reflection occurs during transmit or receive functions Might actually be Bandwidth, Traffic patterns, Geography
User generated content
continued rise of user-generated content Sources - Phone, tech, go pro distribution- Social media, youtube, netflix Consumption - Smart tv, smartphone, game console, smart utilities Privacy implications- global reach, content source files are compatible with the content consumption devices, content ownership and distribution rights
Are Digital Badges The New Measure Of Mastery?
currently in use at postsecondary institutions and organizations - LinkedIn like and Conference comparison Badging incentivizes continued learning by providing concrete, marketable rewards for employees who work to grow their skills through professional development programs. potential to change the way employers find candidates-eliminate uncertainty of resumes accessed electronically via a link. a win-win for the competent job seeker and the employer.
IoT connected devices and security implications - sort of benefits as well
decreasing bandwidth prices - the cost of bandwidth has declined by a factor of nearly 40X over the past 10 years § Smartphone proliferation - thanks in large part to iOS and Android, smartphones have emerged as the desired form factor for mobile devices. As such, smartphones have become the personal gateway to the IoT. § Ubiquitous wireless coverage - wireless carriers continue to deploy faster networks that are increasingly more reliable. In addition, Wi-Fi usage offers the ability for wireless connectivity using unlicensed spectrum. S-E-N-S-E - Sensing Efficient Networked Specialized Everywhere implications - - not encrypting while downloading , insecure web interfaces, failed to encrypt network services, failure to require passwords, privacy concerns, -Hackers have exposed wifi enabled fridges and baby monitors
Gaming market Mods
developing code that can be incorporated into games requires an investment in time by the developer. While many mods have been offered for free, some gaming platforms have decided to charge for mods. Valve created a bit of controversy when they began selling mods for their Elder Scrolls game -125 million active users to have chance to enhance game The Case Against Selling Mods: § You can't take away something that has tradiTonally been free to users § A percepTon that all of the "best" mods will now cost money § Mod developers only receive 25% of the revenue, Valve receives 75%
4G technologies - WiMAX and LTE
emerged as two possible 4G technologies. While AT&T and T-Mobile initially marketed their HSPA+ networks as 4G, the reality was that the underlying network technology was still 3G (until they deployed LTE). Both use OFDMA LTE - Long Term Evolution. LTE became the technology standard developed by the 3GPP WiMAX - Worldwide Interoperability for Microwave Access. WiMAX became the technology standard developed by IEEE and the WiMAX Forum.
Robbie Crawford Arts
illustrate how emerging technologies can provide an opportunity to pursue your passions. Crawford is a former professional surfer who suffered a knee injury but never lost his passion for the ocean. In 2010, he purchased a GoPro camera and began capturing images of breaking waves. He is widely regarded as one of the top surf photographers in the world.
We Heart it -SF
image-based social network, a destination for young people around the world seeking inspiration, self expression, and creativity. Select images and videos with the Heart BuFon § Develop a personal canvas, similar to a profile, search and messaging Why care- Touts being a positive and supportive community § Very popular with young millennial women, 20 million active users
Wireless spectrum
is a fundamental element of wireless service. A carrier's spectrum position will have an impact on their network technology, number of subscribers, and ability to introduce new products and services. Base Station (cell site) - provides a wireless signal by utilizing a transceiver and antenna. The base station transmits/ receives wireless signals for a carrier. Mobile Device - receives signal base station signal Channel - the pair of transmit signals (base station and mobile device) form the channel.
Rejoice! You Can Download Netflix Shows Now For an Offline Binge Fix
just update your iOS, Android, or Amazon FireOS app. Once you get the updated app, you can select "Available for Download" Taken so long - Allowing downloads means securing a whole new set of rights from the people who made those TV shows and movies, Netflix invests into original content-600 hours, also about Netflix being a truly global company, in emerging markets, including countries in Africa and Asia, some consumers just don't have the kind of internet access that lets you get an uninterrupted stream. Mobile data itself can be quite costly as well. With offline downloads, these customers can just load up on shows whenever they have access to Wi-Fi. catching up to Amazon
Google Glass teaches people to dot and dash
learn Morse code, it turns out that all you have to do is play an experimental new Google Glass-based game - if you can still find a pair of the glasses, that is. technology does have applications beyond Morse code - and beyond smartglasses. At the same time that each letter is said, the Morse code for that letter is transmitted as a series of dot/dash vibrations, by the glasses' bone-conduction transducer. These vibrations are felt as taps on the player's skull, between their ear and temple. learn after a few hours - passive haptic learning (PHL) volunteers with PHL did better than control
Badging benefits
present an exciting opportunity for individuals to provide evidence of skills and competencies and comprehensive view of talents to potential employers: -Digital Badges provide links to demonstrate evidence of a particular skill/competency - Digital Badges provide the opportunity to create a more comprehensive view into an individual's skills & talents. - might pique the interest of a prospective employer. Endless list of learning opportunities: - Digital Badges are portable and accessible anywhere there is internet access. Scalability and portability - the ability for individuals to gain access to information. Digital Badges allow you to reflect knowledge gained from anywhere/anyone in the world. -The Internet also facilitates global collaboration opportuni<es as an individual increases their number of Digital Badges. We are moving to a knowledge economy where skills and knowledge are highly valued. *Evidence of skills, comprehensive view of talents for employers, Scalability/Portability, Accessibility, and Global Collaboration opportunities
LTE Advanced and carrier aggregation
represents another significant step forward for the wireless industry including Carrier (Channel) Aggregation, Advanced Antenna Techniques, HetNets Carrier (Channel) Aggregation - Enables network operator to combine up to 5 channels (up to 20 MHz each) to create a 100 MHz channel. Needed to achieve faster data rates
The technology shift from 3G to 4G
smartphones quickly overwhelmed carrier 3G networks. As a result, carriers worked feverishly to upgrade their networks to accommodate the distribution demand for photos and videos. Other considerations that attributed to poor 3G network performance: - Development Vacuum: FaceTime example -Video - emerged as the preferred content type. The large, consumer-generated video files also proved to be troublesome for carrier networks. - Screen Sizes -increased, generating larger photo and video files -Device Types- iPad
Consumer impact - the 4 areas of consumer impact
the change has impacted consumers in the following ways: More Choices/Competition, More Complexity, Increased Opportunities, Increased Innovation
GoPro To Cut 15% Of Workforce, Shutter Entertainment Division
the closure of its entertainment division, a reduction in office space and the elimination of more than 200 full-time positions plus a freeze on hiring., currently pinning its hopes on a string of new products, including a consumer drone, which went on sale last month., GoPro also had ambitions of becoming a media company, reduce its operating expenses to about $650 million in 2017, company estimates that charges related to the restructuring will amount from $24 million to $33 million. This includes about $13 million to $18 million in cash to those laid off , Camera Sales went up from Black Friday/Cyber Monday 33/35%
Telephone switch hierarchy
to improve network performance and provide economies of scale, 5 classes -Class 1 - primarily a collection point for international calls - Class 2 - primarily used for interstate and/or long distance calls - Class 3 - primarily used for calls outside the geographical boundary of Class 4 connections - Class 4 - for calls between two local exchanges who aren't directly connected - Class 5 - the local exchange or end office that serves as the connection point to the customer and provides the dial tone
Transition from analog to IP networks
transition from analog to digital (IP) networks. All of the content (text, image, audio, video, etc.) is converted to data (1s and 0s) The data is routed almost instantly from source to desFnaFon, via data centers
What is the difference between circuit and packet switched networks?
two networking methods for transferring data between two nodes or hosts. For a packet-switched network, data is transferred by dividing the data into individual packets and passing it through the circuits to the other host. In packet-switched networks, the route is not exclusively determined when the packets hit the wire. each packet may actually take a different route through the network to arrive at the destination host. Circuit-switched networks require dedicated point-to-point connections during calls. no other network traffic can use those switches.
Legacy landline telephones - elements and architecture
you need to understand the architecture (LATA, Inter-Exchange Carrier, etc.), the switch hierarchy (Class 1-5), and numbering organizations (NANP/ITU).
