COMM 347 Final

Emphasis

Creates a point that acts as a bull's eye or focal point for the viewer.

Ethos

Credibility

Proportion

Deals with how one element relates to another in terms of size, weight, shape, color or location.

On-Strategy

Documents remain focused on a clear message that helps an organization achieve a particular goal or goals.

Pathos

Emotions

Balance

Equalizing the weight on both sides of a centered vertical or horizontal axis.

Off-Strategy

Fail to connect with business goals

Strategic Writing

Goal Oriented/Purposeful

Grid

Helps clarify design concepts such as balance.

Storytelling

Key to great broadcast communication

Logos

Logic

Challenges to Ethical Behavior

Overwork, Legal Confusion, and Short Term Thinking

Media Kit

Packet of information that is supplied to the media; contains all the details of an event that are required to attract media attention and attendees.

Influencers

People with a large following who can help influence individuals to do/buy something.

Maslow's Hierarchy of Needs

Psychological, Safety, Love/Belonging, Esteem, Self-Actualization

500-700 Words

Target Length of Web Writing

Negligence

The message must be inaccurate, and there must be little excuse for that inaccuracy.

Publication

The message must be published.

Defamation

The message must expose an individual to public scorn, hatred or ridicule.

Damage

The message must have damaged the identified individual.

Identification

The message must identify the defamed individual.

Kerning

The space between particular letters

Product, Price, Place, Promotion

4 P's of Marketing

Writing Process

9 Step Plan to Writing

Libel

A written defamation of a person's character, reputation, business, or property rights.

Movement

Adds excitement and energy to your page by directing the path the eye follows.

Integrated Marketing Communication

All messaging must be integrated.

News Release

An announcement sent to the appropriate media outlets

Three Styles of News Releases

Announcement (the straight news story) Feature story (a combination of information and entertainment) Hybrid story (a combination of the feature and the announcement)

Radio Ad Formats

Announcer Continuity or Production Script

Monroe's Motivated Sequence

Attention, Need, Satisfaction, Visualization, Action

Costs of Radio Ads

Average 30-second ad: $18 CPM (cost per mille) and 60-second ad $25CPM (cost per mille)

Keywords

Can Increase Search Engine Optimization