COMM 347 Final
Emphasis
Creates a point that acts as a bull's eye or focal point for the viewer.
Ethos
Credibility
Proportion
Deals with how one element relates to another in terms of size, weight, shape, color or location.
On-Strategy
Documents remain focused on a clear message that helps an organization achieve a particular goal or goals.
Pathos
Emotions
Balance
Equalizing the weight on both sides of a centered vertical or horizontal axis.
Off-Strategy
Fail to connect with business goals
Strategic Writing
Goal Oriented/Purposeful
Grid
Helps clarify design concepts such as balance.
Storytelling
Key to great broadcast communication
Logos
Logic
Challenges to Ethical Behavior
Overwork, Legal Confusion, and Short Term Thinking
Media Kit
Packet of information that is supplied to the media; contains all the details of an event that are required to attract media attention and attendees.
Influencers
People with a large following who can help influence individuals to do/buy something.
Maslow's Hierarchy of Needs
Psychological, Safety, Love/Belonging, Esteem, Self-Actualization
500-700 Words
Target Length of Web Writing
Negligence
The message must be inaccurate, and there must be little excuse for that inaccuracy.
Publication
The message must be published.
Defamation
The message must expose an individual to public scorn, hatred or ridicule.
Damage
The message must have damaged the identified individual.
Identification
The message must identify the defamed individual.
Kerning
The space between particular letters
Product, Price, Place, Promotion
4 P's of Marketing
Writing Process
9 Step Plan to Writing
Libel
A written defamation of a person's character, reputation, business, or property rights.
Movement
Adds excitement and energy to your page by directing the path the eye follows.
Integrated Marketing Communication
All messaging must be integrated.
News Release
An announcement sent to the appropriate media outlets
Three Styles of News Releases
Announcement (the straight news story) Feature story (a combination of information and entertainment) Hybrid story (a combination of the feature and the announcement)
Radio Ad Formats
Announcer Continuity or Production Script
Monroe's Motivated Sequence
Attention, Need, Satisfaction, Visualization, Action
Costs of Radio Ads
Average 30-second ad: $18 CPM (cost per mille) and 60-second ad $25CPM (cost per mille)
Keywords
Can Increase Search Engine Optimization