Comm Exam 1

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evolved signal receptors=

5 senses

ads and other forms of marketing spread information and do a lot to encourage adoption = T/F

F

people with a high fear of social isolation were the least likely to share their views on what

GMOs

(TCP or IP) handles the addresses of packets so it goes to the correct destination

IP

communication is an ongoing process (T/F)

T

people high in fear are most influenced by the opinions of other = T/F

T

(TCP or IP) divides info into packets, transmits resembles at destination

TCP

CNN offers heavy coverage of Malaysia Airlines Flight 370 that disappeared. In turn, people come to see airline safety as a highly important issue. This is an example of which of the following theories? a. agenda setting theory b. exemplification theory c. framing d. gatekeeping

a

The abilities to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various formats" is the SUNY Council of Library Directors definition for: a. inforation literacy b. jury theory c. source credibility

a

the internet is...

a connection of internets

media tells us what to think ____ not what to think

about

what are the 4 main uses outside of entertainment for online crowdfunding

activism, ventures and start ups, funding municipal services, medical expenses

topics covered in media influence what people think is important=

agenda setting

what emotion is particular important in emotion contagion

anger

communication is an _______- centered pursuit

audience

access/incorporate digitally stored information=

augmenting sociality

new forms of communication: namely combos of mass and interpersonal comm=

augmenting sociality

varying degrees of personalization of the info and access to the info=

augmenting sociality

A news story shows a victim of a violent carjacking, who is (not surprisingly) very emotional about the ordeal. The story also suggests that only 4% of carjackings are violent. However, I remember the victim's story and not the statistics, and this causes me to overestimate the prevalence of violent carjackings. This is an examples of which theory? a. agenda setting theory b. exemplification theory c. framing d. gatekeeping

b

Many popular press accounts of social media such as Facebook suggest that using these tools lead people to feel lonely. This is most closely an example of which of the following philosophies? a. technological pragmatism b. technological determinism c. cyborgology d. social shaping of technology

b

One possible advantage of platforms like Wikipedia is that boundaries to participation are made smaller, and thus, people with specialized bits of information can contribute, even if those contributions are fewer in number. This is known as: a. jury theorem b. using the long tail c. information seeking

b

the online characteristic that allow people to create, potentially both good and bad things is called a. virtuality b. generatively c. meditation

b

this stage of social movements emphasized formalization

bureaucratization

According to uses & gratification theory, which of the following situations makes it more likely that a channel will be used again in the future? a. gratifications obtained do not meet gratifications sought b. no gratifications sought c. gratifications obtained meet gratifications sought d. no gratifications obtained

c

Choosing between calling a health insurance program "Obamacare" and "Affordable Care Act" is an example of: a. agenda setting theory b. exemplification theory c. framing d. gatekeeping

c

Consideration of all relevant viewpoints is best described as which universal intellectual standard? a. clarity b. relevance c. breadth d. clarity

c

On Facebook, you can post a deeply personal message to your best friend, but have it seen by a very large public. This is because Facebook, and other social media, are best thought of as a form of _____________ communication. a. interpersonal b. organizational c. masspersonal d. mass

c

When a citizen journalist subscribes to an activist rather that objective motivation toward news, this is a violation of which of Maher's three E's of journalism? a. ethics b. economics c. epistemology

c

people are able to use communication tools to extend their minds due in part to the brain's inherent a. diffusion b. opaqueness c. plasticity d. transparency

c

web 1.0 is described with which the following notions? a. turn on and tune out b. protest and survive c. read and retrieve d. create and collaborate

c

easy, quick ability to organize and respond before opposition can block

coalescence

this stage of social movements made issues become common knowledge and collective action happened

coalescence

a group with a shared idea and common goal

collective identity

an exchange of information/meaning

communication

the application of scientific knowledge and tools to communicate effectively

communication technology

Postals law beliefs in the ______ approach to transmitting information and _______ approach to the consent the information being transmitted

conservative liberal

any problems that arise out of commercialization and people using technology in unexpected ways describes what part of spars waves

creative anarchy

individuals or corporations taking advantage of the lack of enforced rules for gain describes what part of spars waves

creative anarchy

All of the following are more likely to make a story more newsworthy EXCEPT: a. timeliness b. human interest c. proximity d. prosperity

d

web 2.0 is best described with which of the following notions a. read and retrieve b. protest and survive c. turn on and turn out d. create and collaborate

d

what are the three parts of McLuhan's global village concept

democratization of ideas, tribalism, technological determinism

encoding of information into binary (0s-off and 1s-on) for computer processor decoding

digitization

this has facilitated the most massive banding of information in history

digitization

a technological dystopia or utopia reinforces social hierarchy

dystopia

what two adoption groups make up the majority of the adoption of innovations

earl majority and late majority

fear of social rejection, confirmation bias, emotion contagion, reinforcement of political identity=

echo chambers

platform for identification of issues, relevant information, highlighting of focusing events

emergence

this stage of social movements identifies central problems and needs a catalyst to advance

emergence

content elicits _____ ______ that shape our actions, thoughts, and beliefs

emotional responses

this divide created by differing ability to match the potential of technology with personal goals

empowerment

A language mechanism for restricting direct access to some of the object's components AND A language construct that facilitates the bundling of data with the methods (or other functions) operating on that data

encapsulation

what two factors determine credibility

expertise and trustworthiness

connection and activism ____ and segment social movements

facilitate

disagreement on specific goals of leaders can fragment a social movement

factionalism

the digital environment is characterized by what 4 things

generatively openness simplicity sociality

the "_____" in the empowerment divide tend to have greater success in campaigns with online crowdfunding

haves

what is the main consequence of online crowdfunding

identify shift

tittle II classification stifles what two things which is what makes an opposition to an open internet

innovation and market competition

what are the 4 parts of spars waves

innovation, commercialization, creative anarchy, demand for rules

what is the smallest segment of adopters

innovators

tech such as broadcasting is _____

invasive

whats the main risk of online crowdfunding

lack of support

what are the 4 grand innovations and mc luhans eras

language, writing, printing, the internet

what are the four features of communication technologies

location, synchronicity, permanence, partner type

what are the 3 parts of commercialization in spar's waves

making money, pioneers, pirates

what are the two results of communication

natural and facilitates success

this is described as a hallmark of journalism as well as unbiased reporting

objectivity

we are drawn to news that affirms what

our political viewpoints

with technology we (overestimate or underestimate) short term benefits and (overestimate or underestimate) long term benefits

overestimate, underestimate

pioneers or pirates create innovation in areas without formal rules

pioneers

pioneers or pirates take risks to make money off of the innovation, people who invest upfront

pioneers

pioneers or pirates make money off of the innovation by stealing, taking advantage of loopholes or people

pirates

the tension between desire for privacy and need for support seeking online

privacy calculus

what is the main reason not to use online crowdfunding

privacy calculus

what are the 5 things that make up the spread of innovations

relative advantage, compatible with existing values and practices, simplicity and ease of use, trialability, observable results

what are the 4 parts of the decline stage of social movements

repression, co-optation, success, failure

restring internet freedom act introduced to the senate on May 1, 2017=

s.993

what are the two opinions to an open internet?

s.993 and rationale?

this allows warrantless surveillance and interception of electronic communications to or from non US persons

section 702

what are the 4 main ways media tells us what to think?

selection, exclusion, emphasis, elaboration

introduction of more exclusive tech led to what

selective access

a framework for the introduction of new technologies and the subsequent cultural, industry and regulatory reactions

spars waves

communication is the process by which one person _________ meaning in the minds of another person through verbal and non verbal ________

stimulates messages

what is the main benefit to online crowdfunding

support in online spaces

simultaneous to millennia apart describes what feature of communication technologies

synchronicity

the big six model of information literacy=

task definition, information seeking strategy, location and access, use of information, synthesis, evaluation

what does McLuhan's global village mean

tech would bring people together into one community

blaming filter bubbles, echo chambers is a form of what

technological determinism

the application of scientific knowledge and tools to a brand range of ends

technology

the shannon weaver linear model of communication is made up of what two channels

terrestrial and human made

what forced a shift towards larger, more diverse audiences

the concept of jacksonian democracy

do we need constant watch by authorities? describes what question formed using technology

the contemporary panopticon

networks of networks using distinct computer network protocols (TCP/IP)

the internet

what is a decentralized organization

the internet

what 5 things make up news

timing, prominence, proximity, consequence, human interest

telecom companies must offer non-discriminatory services and consumer protections and common carriage describes what

title II

what was in place to keep the internet open?

title II

what are McLuhan's 4 eras

tribal, literary, print, electronic

______ _______ use TCP/IP to communication with web servers where information is stored

web browsers

email, online chatrooms and online games all use what

web browsers and TCP/IP


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