Comm Exam 1
evolved signal receptors=
5 senses
ads and other forms of marketing spread information and do a lot to encourage adoption = T/F
F
people with a high fear of social isolation were the least likely to share their views on what
GMOs
(TCP or IP) handles the addresses of packets so it goes to the correct destination
IP
communication is an ongoing process (T/F)
T
people high in fear are most influenced by the opinions of other = T/F
T
(TCP or IP) divides info into packets, transmits resembles at destination
TCP
CNN offers heavy coverage of Malaysia Airlines Flight 370 that disappeared. In turn, people come to see airline safety as a highly important issue. This is an example of which of the following theories? a. agenda setting theory b. exemplification theory c. framing d. gatekeeping
a
The abilities to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various formats" is the SUNY Council of Library Directors definition for: a. inforation literacy b. jury theory c. source credibility
a
the internet is...
a connection of internets
media tells us what to think ____ not what to think
about
what are the 4 main uses outside of entertainment for online crowdfunding
activism, ventures and start ups, funding municipal services, medical expenses
topics covered in media influence what people think is important=
agenda setting
what emotion is particular important in emotion contagion
anger
communication is an _______- centered pursuit
audience
access/incorporate digitally stored information=
augmenting sociality
new forms of communication: namely combos of mass and interpersonal comm=
augmenting sociality
varying degrees of personalization of the info and access to the info=
augmenting sociality
A news story shows a victim of a violent carjacking, who is (not surprisingly) very emotional about the ordeal. The story also suggests that only 4% of carjackings are violent. However, I remember the victim's story and not the statistics, and this causes me to overestimate the prevalence of violent carjackings. This is an examples of which theory? a. agenda setting theory b. exemplification theory c. framing d. gatekeeping
b
Many popular press accounts of social media such as Facebook suggest that using these tools lead people to feel lonely. This is most closely an example of which of the following philosophies? a. technological pragmatism b. technological determinism c. cyborgology d. social shaping of technology
b
One possible advantage of platforms like Wikipedia is that boundaries to participation are made smaller, and thus, people with specialized bits of information can contribute, even if those contributions are fewer in number. This is known as: a. jury theorem b. using the long tail c. information seeking
b
the online characteristic that allow people to create, potentially both good and bad things is called a. virtuality b. generatively c. meditation
b
this stage of social movements emphasized formalization
bureaucratization
According to uses & gratification theory, which of the following situations makes it more likely that a channel will be used again in the future? a. gratifications obtained do not meet gratifications sought b. no gratifications sought c. gratifications obtained meet gratifications sought d. no gratifications obtained
c
Choosing between calling a health insurance program "Obamacare" and "Affordable Care Act" is an example of: a. agenda setting theory b. exemplification theory c. framing d. gatekeeping
c
Consideration of all relevant viewpoints is best described as which universal intellectual standard? a. clarity b. relevance c. breadth d. clarity
c
On Facebook, you can post a deeply personal message to your best friend, but have it seen by a very large public. This is because Facebook, and other social media, are best thought of as a form of _____________ communication. a. interpersonal b. organizational c. masspersonal d. mass
c
When a citizen journalist subscribes to an activist rather that objective motivation toward news, this is a violation of which of Maher's three E's of journalism? a. ethics b. economics c. epistemology
c
people are able to use communication tools to extend their minds due in part to the brain's inherent a. diffusion b. opaqueness c. plasticity d. transparency
c
web 1.0 is described with which the following notions? a. turn on and tune out b. protest and survive c. read and retrieve d. create and collaborate
c
easy, quick ability to organize and respond before opposition can block
coalescence
this stage of social movements made issues become common knowledge and collective action happened
coalescence
a group with a shared idea and common goal
collective identity
an exchange of information/meaning
communication
the application of scientific knowledge and tools to communicate effectively
communication technology
Postals law beliefs in the ______ approach to transmitting information and _______ approach to the consent the information being transmitted
conservative liberal
any problems that arise out of commercialization and people using technology in unexpected ways describes what part of spars waves
creative anarchy
individuals or corporations taking advantage of the lack of enforced rules for gain describes what part of spars waves
creative anarchy
All of the following are more likely to make a story more newsworthy EXCEPT: a. timeliness b. human interest c. proximity d. prosperity
d
web 2.0 is best described with which of the following notions a. read and retrieve b. protest and survive c. turn on and turn out d. create and collaborate
d
what are the three parts of McLuhan's global village concept
democratization of ideas, tribalism, technological determinism
encoding of information into binary (0s-off and 1s-on) for computer processor decoding
digitization
this has facilitated the most massive banding of information in history
digitization
a technological dystopia or utopia reinforces social hierarchy
dystopia
what two adoption groups make up the majority of the adoption of innovations
earl majority and late majority
fear of social rejection, confirmation bias, emotion contagion, reinforcement of political identity=
echo chambers
platform for identification of issues, relevant information, highlighting of focusing events
emergence
this stage of social movements identifies central problems and needs a catalyst to advance
emergence
content elicits _____ ______ that shape our actions, thoughts, and beliefs
emotional responses
this divide created by differing ability to match the potential of technology with personal goals
empowerment
A language mechanism for restricting direct access to some of the object's components AND A language construct that facilitates the bundling of data with the methods (or other functions) operating on that data
encapsulation
what two factors determine credibility
expertise and trustworthiness
connection and activism ____ and segment social movements
facilitate
disagreement on specific goals of leaders can fragment a social movement
factionalism
the digital environment is characterized by what 4 things
generatively openness simplicity sociality
the "_____" in the empowerment divide tend to have greater success in campaigns with online crowdfunding
haves
what is the main consequence of online crowdfunding
identify shift
tittle II classification stifles what two things which is what makes an opposition to an open internet
innovation and market competition
what are the 4 parts of spars waves
innovation, commercialization, creative anarchy, demand for rules
what is the smallest segment of adopters
innovators
tech such as broadcasting is _____
invasive
whats the main risk of online crowdfunding
lack of support
what are the 4 grand innovations and mc luhans eras
language, writing, printing, the internet
what are the four features of communication technologies
location, synchronicity, permanence, partner type
what are the 3 parts of commercialization in spar's waves
making money, pioneers, pirates
what are the two results of communication
natural and facilitates success
this is described as a hallmark of journalism as well as unbiased reporting
objectivity
we are drawn to news that affirms what
our political viewpoints
with technology we (overestimate or underestimate) short term benefits and (overestimate or underestimate) long term benefits
overestimate, underestimate
pioneers or pirates create innovation in areas without formal rules
pioneers
pioneers or pirates take risks to make money off of the innovation, people who invest upfront
pioneers
pioneers or pirates make money off of the innovation by stealing, taking advantage of loopholes or people
pirates
the tension between desire for privacy and need for support seeking online
privacy calculus
what is the main reason not to use online crowdfunding
privacy calculus
what are the 5 things that make up the spread of innovations
relative advantage, compatible with existing values and practices, simplicity and ease of use, trialability, observable results
what are the 4 parts of the decline stage of social movements
repression, co-optation, success, failure
restring internet freedom act introduced to the senate on May 1, 2017=
s.993
what are the two opinions to an open internet?
s.993 and rationale?
this allows warrantless surveillance and interception of electronic communications to or from non US persons
section 702
what are the 4 main ways media tells us what to think?
selection, exclusion, emphasis, elaboration
introduction of more exclusive tech led to what
selective access
a framework for the introduction of new technologies and the subsequent cultural, industry and regulatory reactions
spars waves
communication is the process by which one person _________ meaning in the minds of another person through verbal and non verbal ________
stimulates messages
what is the main benefit to online crowdfunding
support in online spaces
simultaneous to millennia apart describes what feature of communication technologies
synchronicity
the big six model of information literacy=
task definition, information seeking strategy, location and access, use of information, synthesis, evaluation
what does McLuhan's global village mean
tech would bring people together into one community
blaming filter bubbles, echo chambers is a form of what
technological determinism
the application of scientific knowledge and tools to a brand range of ends
technology
the shannon weaver linear model of communication is made up of what two channels
terrestrial and human made
what forced a shift towards larger, more diverse audiences
the concept of jacksonian democracy
do we need constant watch by authorities? describes what question formed using technology
the contemporary panopticon
networks of networks using distinct computer network protocols (TCP/IP)
the internet
what is a decentralized organization
the internet
what 5 things make up news
timing, prominence, proximity, consequence, human interest
telecom companies must offer non-discriminatory services and consumer protections and common carriage describes what
title II
what was in place to keep the internet open?
title II
what are McLuhan's 4 eras
tribal, literary, print, electronic
______ _______ use TCP/IP to communication with web servers where information is stored
web browsers
email, online chatrooms and online games all use what
web browsers and TCP/IP
