Consumer Behavior - Chapter 2
Culture Jamming
a strategy to disrupt effort by the corporate world to dominate our cultural landscape
voice a response means?
complaining
There are _______ differences in what is considered ethical
cultural
Cyberbullying refers to the
"willful and repeated harm inflicted through the use of computer, cell phones, and other electronic devices
Today, we increasingly fall pray to phishing scams in which people receive fraudulent emails that ask them to supply account information. As well as botnets, which are?
(a set of computers that are penetrated by malicious software known as malware that allows an external agent to control their actions)
Dark side of consumer behavior
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Data privacy and identity theft
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Market access
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When brands fail to satisfy, consumers have three options. What are they?
1) voice a response 2) a private response 3) third-party response
_______ ________ are the rules of conduct that guide actions in the marketplace
Business ethics
Food deserts
Census tract where 33% or 500 people live more than a mile from a grocery store in an urban area or more than 10 miles away in rural area
Media literacy
Consumer's ability to access, analyze, evaluate, and communicate information in a variety of forms, including print and non-print messages
Phantom vibration syndrome
Describes the tendecy to habitually reach for your cell phone because you feel it vibrating, even its off or not on you
Organizations for have concern for the welfare of consumers
Federal trade commission Food and drug administration Securities and Exchange commission Environmental protection agency Department of agriculture
Triple bottom line orientation
Financial Social Environmental (FSE)
Do marketers manipulate consumers?
No, advertisers simply do not know enough about people to manipulate them - for example: failure rate of new products range from 40 to 80%
Marketers have an obligation to provide _____ and _____ as part of their business activities
Safe and functional products
third-party response means?
Taking legal action or going through an organization like the Better Business Bureau
What is the objective of marketing?
To create awareness that needs exist, not to create needs
Are advertising and marketing necessary?
Yes because consumers may not know that solutions to problems exist without the information provided by advertising and marketing. This is the view of the economics of information perspective.. --> It points out that there is an economic cost to searching for information. Advertising helps consumers by reducing search time.
A need is a ?
a basic biological motive
Disabilities
affect access to stores both physical and online
Real-time bidding is an?
an electronic trading system that sells ad space on the Web pages people click on at the moment they visit them
Consumed consumers are people who
are used or exploited, willingly or not, for commercial gain in the marketplace examples: prostitutes, selling babies, blood, organ and hair donors, surrogate mothers being paid to carry other people's children
Serial wardrobers are people who
buy an outfit, wear it once and return it, customers who change price tags on items, then return on item for the higher amount, and shoppers who use fake or old receipts when they return a product
Counterfeiting is when
companies or individuals sell fake versions of real products to customers
Social media consumption
compared to chemical dependecy
Anti-consumption relates to evens in which people
deliberately deface or mutilate products and services
Social marketing strategies use marketing techniques to what?
encourage positive behaviors such as increased literacy and to discourage negative activities such as drunk driving
LOHAS is the term used to describe
groups of green consumers
Consumer behavior can be _____ to individuals and to society
harmful
Transformative consumer research promotes research projects that include what?
include the goal of helping people or bringing about social change
Shrinkage is the industry term for
inventory and cash losses from shoplifting and employee theft.
Consumer behavior impacts directly on what?
major public policy issues that confront our society
Addictive consumption
may become addicted to products
A want is ?
one way that society has taught us that the need can be satisfied
Consumed consumers may even become _________ ___________
products themselves.
private response means?
sharing your dissatisfaction with friends
Today's materialistic consumers are more likely to focus on ______ over _______
values over status