Consumer Behavior - Chapter 2

Culture Jamming

a strategy to disrupt effort by the corporate world to dominate our cultural landscape

voice a response means?

complaining

There are _______ differences in what is considered ethical

cultural

Cyberbullying refers to the

"willful and repeated harm inflicted through the use of computer, cell phones, and other electronic devices

Today, we increasingly fall pray to phishing scams in which people receive fraudulent emails that ask them to supply account information. As well as botnets, which are?

(a set of computers that are penetrated by malicious software known as malware that allows an external agent to control their actions)

Dark side of consumer behavior

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Data privacy and identity theft

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Market access

-

When brands fail to satisfy, consumers have three options. What are they?

1) voice a response 2) a private response 3) third-party response

_______ ________ are the rules of conduct that guide actions in the marketplace

Business ethics

Food deserts

Census tract where 33% or 500 people live more than a mile from a grocery store in an urban area or more than 10 miles away in rural area

Media literacy

Consumer's ability to access, analyze, evaluate, and communicate information in a variety of forms, including print and non-print messages

Phantom vibration syndrome

Describes the tendecy to habitually reach for your cell phone because you feel it vibrating, even its off or not on you

Organizations for have concern for the welfare of consumers

Federal trade commission Food and drug administration Securities and Exchange commission Environmental protection agency Department of agriculture

Triple bottom line orientation

Financial Social Environmental (FSE)

Do marketers manipulate consumers?

No, advertisers simply do not know enough about people to manipulate them - for example: failure rate of new products range from 40 to 80%

Marketers have an obligation to provide _____ and _____ as part of their business activities

Safe and functional products

third-party response means?

Taking legal action or going through an organization like the Better Business Bureau

What is the objective of marketing?

To create awareness that needs exist, not to create needs

Are advertising and marketing necessary?

Yes because consumers may not know that solutions to problems exist without the information provided by advertising and marketing. This is the view of the economics of information perspective.. --> It points out that there is an economic cost to searching for information. Advertising helps consumers by reducing search time.

A need is a ?

a basic biological motive

Disabilities

affect access to stores both physical and online

Real-time bidding is an?

an electronic trading system that sells ad space on the Web pages people click on at the moment they visit them

Consumed consumers are people who

are used or exploited, willingly or not, for commercial gain in the marketplace examples: prostitutes, selling babies, blood, organ and hair donors, surrogate mothers being paid to carry other people's children

Serial wardrobers are people who

buy an outfit, wear it once and return it, customers who change price tags on items, then return on item for the higher amount, and shoppers who use fake or old receipts when they return a product

Counterfeiting is when

companies or individuals sell fake versions of real products to customers

Social media consumption

compared to chemical dependecy

Anti-consumption relates to evens in which people

deliberately deface or mutilate products and services

Social marketing strategies use marketing techniques to what?

encourage positive behaviors such as increased literacy and to discourage negative activities such as drunk driving

LOHAS is the term used to describe

groups of green consumers

Consumer behavior can be _____ to individuals and to society

harmful

Transformative consumer research promotes research projects that include what?

include the goal of helping people or bringing about social change

Shrinkage is the industry term for

inventory and cash losses from shoplifting and employee theft.

Consumer behavior impacts directly on what?

major public policy issues that confront our society

Addictive consumption

may become addicted to products

A want is ?

one way that society has taught us that the need can be satisfied

Consumed consumers may even become _________ ___________

products themselves.

private response means?

sharing your dissatisfaction with friends

Today's materialistic consumers are more likely to focus on ______ over _______

values over status