Consumer Behavior: Chapter 7 Review
According to the VAL system, consumers that have strong principals and favor brands are considered ______.
Believers
The Pillsbury Doughboy and the Jolly Green Giant are examples of _____.
Brand Personalities
The Myers-Briggs type indicator is based on the work of ______.
Carl Jung
Marketers use results from AIO system to ______.
Define Target Market
Motivational research relies on ______ of individual consumers.
Depth Interviews
True/False: An individual with the personality trait of extroversion tends to be quiet and reserved.
False
According to Freud, the part of the personality that seeks immediate gratification is called the ______.
Id
Freud's theory of personality includes the ______.
Id, Ego, & Super Ego
The AIO surveys help measure _______.
Lifestyles (Activities, Interests, Opinion)
______ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment
Personality
M&M allows consumers to put names and works on their candy, this is an example of ______.
Product Personalization
_______ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decision about a product, person, ideology, or otherwise hole an attitude or use a medium.
Psychographics
When the ego tries to balance opposing forces, it uses the ______.
Reality Principle
True/False: Personality refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his or her environment.
True