Consumer Behavior: Chapter 7 Review

According to the VAL system, consumers that have strong principals and favor brands are considered ______.

Believers

The Pillsbury Doughboy and the Jolly Green Giant are examples of _____.

Brand Personalities

The Myers-Briggs type indicator is based on the work of ______.

Carl Jung

Marketers use results from AIO system to ______.

Define Target Market

Motivational research relies on ______ of individual consumers.

Depth Interviews

True/False: An individual with the personality trait of extroversion tends to be quiet and reserved.

False

According to Freud, the part of the personality that seeks immediate gratification is called the ______.

Id

Freud's theory of personality includes the ______.

Id, Ego, & Super Ego

The AIO surveys help measure _______.

Lifestyles (Activities, Interests, Opinion)

______ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment

Personality

M&M allows consumers to put names and works on their candy, this is an example of ______.

Product Personalization

_______ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decision about a product, person, ideology, or otherwise hole an attitude or use a medium.

Psychographics

When the ego tries to balance opposing forces, it uses the ______.

Reality Principle

True/False: Personality refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his or her environment.

True