consumer behavior exam 2

_________ is when a store no longer carries a particular product or has run out of it temporarily

A stockout

UGC is

Online content customers create about the brands or products that they use

Joe is knows a lot about computers. His friends ask him for advice when purchasing a computer or accessories. Joe is

Opinion Leader

what is a marketing tactic focused on driving traffic to a website through paid search ads?

SEM

selective exposure:

a consumer's tendency to choose the information or messages he or she processes

aspirational group:

a group that a consumer would like to be part of but to which she or he does not currently or may never belong

membership group:

a group that an individual belong to; there are primary and secondary membership groups

dissociative group:

a group that individuals avoid or deny connections with

omni-channel experience:

a shopping experience available through multiple options including physical stores, a robust shopping experience on a company-owned website, and even through third party retailers

________ reflects either favorable or unfavorable evaluations of an object

attitude

according to the tri-component model, the cognitive component includes

beliefs and knowledge

attitude toward behavior model:

captures an individual's attitude toward taking action as it pertains to a specific product, not simply the person's attitude about the product itself

stockouts:

cases when a store may no longer carry a particular product or brand or may simply have run out of it temporarily

inert set:

comprised of those product options that the consumer is aware of but feels indifferently toward

cognitive component:

consists of a person's knowledge and perceptions of the features of a product or service (component of the tri-component attitude model)

which of the following is a tenet of attitudes

consumers learn attitudes from a variety of sources

user-generated content (UGC):

content that customers create about the brands or products that they use

Suzanne remembers the first super bowl ad better than the rest. what element of persuasion does this represent

deciding on the order of the presentation

Karen bought a new frig, but is mad that the ice maker is slow and the space is too small. Karen is experiencing

dissonance

attitude toward object model:

enables understanding that consumers develop favorable attitudes toward brands that consumers believe perform better on the attributes that they believe are most important

inept set:

essentially, the brands that the consumer would not consider for purchase because they dislike these brands or products

one-to-many communication:

focuses on circulating a more targeted message to a small group of customers

one-to-all communication

focuses on sharing a single message to the masses

which is not a stage in the consumer decision process

forming attitudes

reference groups:

groups that individuals often use as a source of comparison, influence and norms; used to evaluate consumers' opinions, values and behaviors (an external influence)

object:

in the context of marketing and consumer behavior, can be a product, brand, service, price, package, advertisement or any other aspect of consumption

communication noise:

influence that can have a profound impact on marketing communication perceptions; includes psychological noise, environmental noise, physiological and semantic noise

value-expressive function:

maintains that consumers hold attitudes that reflect their closely held values and beliefs

ego-defensive function:

maintains that consumers' attitudes are formed in order to protect their self-esteem or to justify taking actions that might otherwise make them feel guilty

knowledge function:

maintains that people form attitudes based on their ability to process and consume facts about the products and services they come across

search engine optimization (SEO):

marketing tactic focused on driving traffic to a website through the use of organic, or unpaid search ads

search engine marketing (SEM):

marketing tactic focused on driving traffic to a website through the use of paid search ads

display ads (banner ads):

often run along the top or side of a computer screen, are targeted advertisements that align with information searched for or websites visited

conformity:

one acting in a way that is similar to those around him or her in order to gain acceptance

conspicuous product:

one that is consumed or used in public, so it is noticed by others

utilitarian function:

outlines that consumers' attitudes reflect the value, or utility, that consumers perceive various brands provide

which of the following is true about moods

pleasure and arousal underlie the variety of moods consumers experience

multi-attribute model:

portrays consumers' attitudes as a function of their assessments of the attributes a product has (or doesn't have)

riley has a job interview and she is trying on business suits. what type of information search is riley engaged in

pre-purchase search

attitudes:

reflect either favorable or unfavorable evaluations of an "attitude object"; ultimately, motivate consumers to either buy or not buy particular products or brands

conative component:

reflects behavior, or the likelihood that an individual will take a specific action regarding the product or service in question (component of the tri-component attitude model)

which of the following is not a type of communication noise

repeated exposure to a message

affective component

represents the consumer's emotions and feelings regarding the product or service in question (component of the tri-component attitude model)

The Macy's associate is very helpful in finding a suit for Jon's job interviews. What in-store influence is this

sales personnel

elaboration likelihood model (ELM):

seeks to explain how humans process stimuli (for example, marketing materials) and how doing so may lead to effective attitude change

what is a market maven

shares info on many product categories and helps find products and deals

tri-component attitude model:

states there are three factors that integrate to form an attitude a person adopts toward a product or service: cognitive, affective and conative

word of mouth (WOM):

the act whereby customers share their stories about how much they like a business, product, service or event

advertising appeal:

the creative glue that hooks the reader or viewer of an advertisement by trying to connect the brand to the consumer's wants and needs

antecedent states:

the manifestation of all the environmental and internal factors that impact a consumer's mood

opinion leadership:

the process by which an influencer, or an opinion leader, influences his or her peers, who are often referred to as opinion receivers

consumer socialization:

the providing of children with the skills, knowledge, attitudes and experiences necessary to function as consumers

evoked set:

the set of products that you already know about, the options that are stored in your memory

message:

the thought, idea, attitude, image or other information that a company creates to convey to the consumer how the company's product or service can solve a consumer's problem

buying process:

time when the consumer considers buying a product; the process is influenced by a number of factors that impact consumer decisions, including consumer moods, reference groups, store environments and the Internet

usage process:

time when the consumer uses the product, evaluates it, and through that experience, determines if they might purchase it again in the future

one-to-one communication:

truly personalized, it is the most labor-intensive form of communication and likely the most effective form

rational appeals:

use facts and reasoning to persuade consumers to choose the product being discussed

emotional appeals:

use imagery, copy, music or other tactics to appeal to a consumer's feelings about a product, service or issue at hand