Consumer Behavior Final Exam Review

What was Martin Lindstrom'a conclusion in chapter 10 of Buyology regarding the questions "does sex sell"

-No because people are focused on the sex and forget about the product being advertised.

Chapter 10 Summary

-Sex interferes with what is being sold

Which of the following is considered a post-purchase process?

Consumer satisfaction

Marketers who endorse an emic perspective stress that there should be no variations across cultures.

FALSE

With respect to the acculturation process, what is the relationship between maintenance and segregation?

New immigrants often attempt to maintain their old cultural backgrounds be segregating themselves, living and shopping in physically separated areas from the main culture.

) The TV dinner for the United States is an example of a product that reflects a cultural process of a particular time period in history.

TRUE

A pop-up store is purposefully designed to come and go very rapidly.

TRUE

A reference group is a group that influences our behavior

TRUE

A subculture is a group whose members share beliefs and common experiences that set them apart from others.

TRUE

Culture is a society's personality.

TRUE

Humorous ads receive attention, but many times the humor distracts from the promotional message.

TRUE

Impulse items such as candy or gum are placed near the checkout.

TRUE

The three functional areas in a cultural system are ecology, social structure, and ideology.

TRUE

Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. She wanted what she wanted and tomorrow could take care of itself. Researchers would classify her as being a hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time?

Time is a feast

A component of the ABC model of attitude is

all of the above (behavior, cognition, affect)

In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.

assimilation

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

de-enthnicization

Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

high-context

The personality of a retail store is also called ________.

store image

Allison Chewie felt she was always pressed for time; she was feeling ________.

time poverty

A collectivist society focuses on the individual.

FALSE

A typical utilitarian shopping motive is interpersonal attraction.

FALSE

Advertisers use 'ordinary people' in ads because we tend to compare ourselves with people who are similar to us. The reference group these ads use is:

Membership Reference Group

Which of the following occurs when a consumer uses a selected product and decides whether it merits his/her expectations?

Post-purchase evaluation

Digital opinion leaders who have a strong communications network that gives them the ability to affect purchase decision for consumers are known as:

Power Users

Chapter 8 Summary

Sensory marketing -3 examples

Rules that specify what members can & cannot do on a site are known as:

Standards of Behavior

Word of Mouth communication is more powerful than advertising?

TRUE

Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.

a fear appeal

__________ is a lasting, general evaluation of people, objects, advertisements, or issues.

an attitude

The pressure to conform that escalates as more and more group members "cave in" is called the ________ effect.

bandwagon

Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is ________.

internalization

Bass Pros Shops are an example of what kind of theme?

landscape

A garage sale is an example of what is called ________.

lateral recylcing

Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious food, she is eating very little today. Janice is using a ________ to help her estimate consumption over time and regulate her behavior.

mental budget

The success of ________ hinges on the marketer's ability to convince the consumer to consider its product within a given category.

positioning strategy

The first stage in the consumer decision-making process is ________.

problem recognition

A hot and thirsty customer buys a cool drink and finds it very satisfying. He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty. This is an example of ________.

purchase momentum