Consumer Behavior Final Exam Review
What was Martin Lindstrom'a conclusion in chapter 10 of Buyology regarding the questions "does sex sell"
-No because people are focused on the sex and forget about the product being advertised.
Chapter 10 Summary
-Sex interferes with what is being sold
Which of the following is considered a post-purchase process?
Consumer satisfaction
Marketers who endorse an emic perspective stress that there should be no variations across cultures.
FALSE
With respect to the acculturation process, what is the relationship between maintenance and segregation?
New immigrants often attempt to maintain their old cultural backgrounds be segregating themselves, living and shopping in physically separated areas from the main culture.
) The TV dinner for the United States is an example of a product that reflects a cultural process of a particular time period in history.
TRUE
A pop-up store is purposefully designed to come and go very rapidly.
TRUE
A reference group is a group that influences our behavior
TRUE
A subculture is a group whose members share beliefs and common experiences that set them apart from others.
TRUE
Culture is a society's personality.
TRUE
Humorous ads receive attention, but many times the humor distracts from the promotional message.
TRUE
Impulse items such as candy or gum are placed near the checkout.
TRUE
The three functional areas in a cultural system are ecology, social structure, and ideology.
TRUE
Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. She wanted what she wanted and tomorrow could take care of itself. Researchers would classify her as being a hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time?
Time is a feast
A component of the ABC model of attitude is
all of the above (behavior, cognition, affect)
In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.
assimilation
The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.
de-enthnicization
Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.
high-context
The personality of a retail store is also called ________.
store image
Allison Chewie felt she was always pressed for time; she was feeling ________.
time poverty
A collectivist society focuses on the individual.
FALSE
A typical utilitarian shopping motive is interpersonal attraction.
FALSE
Advertisers use 'ordinary people' in ads because we tend to compare ourselves with people who are similar to us. The reference group these ads use is:
Membership Reference Group
Which of the following occurs when a consumer uses a selected product and decides whether it merits his/her expectations?
Post-purchase evaluation
Digital opinion leaders who have a strong communications network that gives them the ability to affect purchase decision for consumers are known as:
Power Users
Chapter 8 Summary
Sensory marketing -3 examples
Rules that specify what members can & cannot do on a site are known as:
Standards of Behavior
Word of Mouth communication is more powerful than advertising?
TRUE
Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.
a fear appeal
__________ is a lasting, general evaluation of people, objects, advertisements, or issues.
an attitude
The pressure to conform that escalates as more and more group members "cave in" is called the ________ effect.
bandwagon
Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is ________.
internalization
Bass Pros Shops are an example of what kind of theme?
landscape
A garage sale is an example of what is called ________.
lateral recylcing
Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious food, she is eating very little today. Janice is using a ________ to help her estimate consumption over time and regulate her behavior.
mental budget
The success of ________ hinges on the marketer's ability to convince the consumer to consider its product within a given category.
positioning strategy
The first stage in the consumer decision-making process is ________.
problem recognition
A hot and thirsty customer buys a cool drink and finds it very satisfying. He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty. This is an example of ________.
purchase momentum
