Consumer Behavior Quiz 13
________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information.
Geodemography
Advertising to teens typically depicts ________.
"in" teens using the product
A component of a person's subculture is ________.
All of the above (ethnic background, race, and age)
Jim Smith, Don Carson, and Jeff Sweeney are all 54 years old, so they can be sorted into ________.
An age cohort
In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.
Assimilation
Items such as Swiffer, Keurig, and Dove target ________.
Baby Boomers
Gen Y individuals are also included as ________.
Both Echo Boomers and Millennials
An age ________ consists of people of similar ages who have undergone similar experiences.
Cohort
An age cohort that describes kids who were born in 2003 and later is ________.
Gen Z
________ foods are permissible under the laws of Islam.
Halal
Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.
High-context Culture
________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.
High-context culture
A church that serves 2,000 or more congregants per week is called a ________.
Megachurch
A nuclear family consists of ________.
Mother, father, & at least one child
________ refers to the factors that motivate people to physically uproot themselves from one location to another.
Movement
Immigrants to the United States who exhibit ________ tend to live and shop in places separated from mainstream Anglo consumers.
Segregation
A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.
Subculture
An extended family unit is characterized by ________ living together.
Three generations of a family
Gen Y'ers are totally at home in a ________ that communicates online and by cell phone (more likely via text and IM than by voice).
Thumb Culture
________ are 8- to 14-year-old children.
Tweens