Consumer Behavior Quiz 13

________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information.

Geodemography

Advertising to teens typically depicts ________.

"in" teens using the product

A component of a person's subculture is ________.

All of the above (ethnic background, race, and age)

Jim Smith, Don Carson, and Jeff Sweeney are all 54 years old, so they can be sorted into ________.

An age cohort

In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.

Assimilation

Items such as Swiffer, Keurig, and Dove target ________.

Baby Boomers

Gen Y individuals are also included as ________.

Both Echo Boomers and Millennials

An age ________ consists of people of similar ages who have undergone similar experiences.

Cohort

An age cohort that describes kids who were born in 2003 and later is ________.

Gen Z

________ foods are permissible under the laws of Islam.

Halal

Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

High-context Culture

________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.

High-context culture

A church that serves 2,000 or more congregants per week is called a ________.

Megachurch

A nuclear family consists of ________.

Mother, father, & at least one child

________ refers to the factors that motivate people to physically uproot themselves from one location to another.

Movement

Immigrants to the United States who exhibit ________ tend to live and shop in places separated from mainstream Anglo consumers.

Segregation

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

Subculture

An extended family unit is characterized by ________ living together.

Three generations of a family

Gen Y'ers are totally at home in a ________ that communicates online and by cell phone (more likely via text and IM than by voice).

Thumb Culture

________ are 8- to 14-year-old children.

Tweens